Uganda Breweries Limited (UBL) and Majestic Brands – the investment arm of the Buganda Kingdom have today officially launched Ngule- an official beer of the kingdom. Ngule- is a Luganda word that means ‘crown’ or ‘reward’.
L-R: The Katikiro of Buganda, Charles Peter Mayiga, Juliana Kagwa, Marketing Director, UBL and Nyimpini Mabunda, MD UBL display bottles of Ngule, a new beer launched by Uganda Breweries Ltd and the Buganda Kingdom. Ngule is now the most affordable beer in its category selling at a recommended retail price of UGX1, 500
The beer, classified as a strong beer – with 6% ABV, is made from materials that are exclusively sourced locally from the kingdom. Ngule’s recommended retail price is UGX 1,500. UBL and The Kingdom have a revenue sharing agreement that is beneficial to both entities.
L-R: Juliana Kagwa, Marketing Director-Uganda Breweries Ltd, Nyimpini Mabunda, Managing Director-Uganda Breweries Ltd and the Katikiro of Buganda, Charles Peter Mayiga toast to Ngule Lager, a new beer launched by the Buganda Kingdom & Uganda Breweries Ltd
Speaking at the official launch of the beer, the Katikiro of Buganda, Owek. Charles Peter Mayiga hailed Ngule as “job-creating” and “wealth-generating” innovation by the Kingdom that should be embraced by the kingdom and Uganda as a whole. “Buganda Kingdom has a 5-year strategic plan that focuses on leveraging all the kingdom’s resources, its people, its strategic location in Uganda as well as the warm relationship it enjoys with Ugandans and non-Ugandans living and working in Buganda to lift His Majesty’s people out of poverty and Ngule beer, is one those projects,” he said.
L-R: Nyimpini Mabunda, MD Uganda Breweries Limited (UBL) and Robert Nsereko, Chairman of Majestic Brands Ltd, the investment arm of the Buganda Kingdom sign a Memorandum of Understanding (MOU) at the launch of Ngule lager, a new beer. The beer is produced by Uganda Breweries for the Buganda Kingdom. The two entities have a mutually beneficial revenue sharing agreement. Looking on in the back row is Buganda’s Premier, Charles Peter Mayiga and members of his cabinet
“Other than contributing the kingdom’s income, Ngule, will create jobs for people in Buganda and elsewhere- from distributors to retailers as well as farmers in Buganda and outside Buganda that will grow the beer’s ingredients. This will have a significant impact on Buganda and the rest of the country,” he said, adding: “When you drink Ngule, you will not only be savouring the true taste from our motherland, but you will also be building Buganda kingdom.”
High quality, but affordable
Speaking at the launch, Nyimpini Mabunda, Managing Director, UBL hailed the warm and strategic relationship that the company has enjoyed from the people of Buganda. “Uganda Breweries shares a heritage and history with the People of Buganda. Bell Lager, our flagship beer, was created in 1950, here in Buganda, at Port Bell, Luzira on the shores of Lake Victoria (Nalubaale). All our other brands have been part of the joys and celebrations by the people of Buganda and Uganda at large for over half a century. We are now very proud to launch, Ngule- a beer for Buganda,” he said.
Nyimpina Mabunda, Managing Director, Uganda Breweries Ltd (UBL) and Robert Nsereko, Chairman, Majestic Brands Ltd shake hands after signing a Memorandum of Understanding under which UBL will manufacture a beer for the Buganda Kingdom. This was at the launch of Ngule beer, an innovation by UBL and the Buganda Kingdom. Looking on in the back is Buganda’s Premier, Charles Peter Mayiga
“Ngule recognizes and celebrates the progressive nature of Buganda as a people; people who celebrate their achievements and successes and thus deserve to be crowned and rewarded. Ngule is a beer made for celebratory occasions- it is a reminder that life rewards those who work at it,” said Nyimpini.
Nyimpini said that at UGX1500, Ngule is the most affordable quality beer in its category- a deliberate decision by UBL to get more Ugandans to consume formal beer, thus moving them away from illegitimate, poor quality and potentially hazardous alcohol.