The Entertainment Industry Competition Takes a twist with Brands, Sponsors and production houses a head of Jinjera, Roast and Rhyme and UB40

Over the years, competition in the entertainment space has been directed towards event promoters, organizers and performing artistes. The year 2024 has come with a new twist as brands are silently exchanging knuckles through executions and preparations.

We will see Janzi Band play at Jinjera and Abeeka Band Play at Roast Rhyme.

Roast and Rhyme over the years has been in bed with Uganda breweries and has been able to execute several editions with exciting and vibrant themes. On 3rd March 2024, Swangz Avenue will host yet another edition Reggae Nyam Nyam.

Humble Management LTD introduced a new get-away dubbed ‘’Jinjera’’ as in [Jinja-Era] with the tag-line “Our Era, Our Way, Our Parte”, very abstract emphasizing the heritage, an Era to be lived our way in our own party. An event that seemed to have caught an eye of Nile breweries coming on board to further emphasize their stake hold on their Jinja Home.

Whereas Talent Africa and Next media, the organizers of the international and legendary acts UB40 didn’t get any of the breweries on board but rather secured MTN MOMO as their exclusive payment platform away from Flexi pay.

We have seen NRG Radio coming out strong for the first time to take on an event as an exclusive radio partner for Jinjera and Capital FM pushing Roast and Rhyme on the other end.

It has been reliably said that Kandake brand house is the production house for Jinjera, as we await to confirm the other power production house that will execute UB40, Roast and Rhyme.

The competition behind the scenes is a health one that will result into perfect executions hence memorable experiences.