Showbizuganda

Tag: Vincent Omoth

  • An interview with Marketing Manager- Fresh Dairy, Vincent Omoth on why Fresh Dairy long life UHT milk lasts 90 days without refrigeration

    An interview with Marketing Manager- Fresh Dairy, Vincent Omoth on why Fresh Dairy long life UHT milk lasts 90 days without refrigeration

    Fresh Dairy Marketing Manager Mr. Vincent Omoth talks to Showbiz Uganda on why Fresh Dairy long life UHT milk lasts 90 days without refrigeration. Here is his full interview;

    Fresh Dairy has recently unveiled a new campaign – Milkygoodness. Tell us what the campaign is all about.

    Milkygoodness is a new campaign through which Fresh Dairy has heightened communication for its Fresh Dairy Longlife milk which has an Extended Shelf Life of 90 days.

    Why does Fresh Dairy Longlife UHT milk last 90-days?

    Fresh Dairy has invested in state-of-the-art equipment which ensures sterility throughout the entire process of producing Fresh Dairy Long life milk. The process of making Fresh Dairy Longlife milk involves pasteurization of milk, ensuring a closed processing system and usage of food grade high quality packaging material. Pasteurization means that Fresh Dairy Longlife milk is free of organisms that could grow and contribute to quality deterioration.The sterile closed-system production process safeguards the product quality. The high quality packaging is done in a sterile environment and packed in a manner that not even air can pass through hence ensuring the 90-day shelf life.

    What makes Fresh Dairy Long Life UHT milk unique?

    Fresh Dairy Long life milk continues to be popular for its 90-day shelf life, the convenience/shopper experience that it offers, no need to refrigerate and having two pack options: 500ML pack carton of 12 pieces and 200ML pack carton of 21 pieces. It offers convenience to consumers because for 3 months, one can stock up a carton or more and not worry about back and forth trips to the shops, or even be caught up in the morning and evening rush time.

    This implies that even families that don’t own fridges can still feel comfortable buying and stocking up Fresh Dairy’s Long life UHT milk (ESL: Extended Shelf Life) in their homes.

    Further still, the Fresh Dairy Long Life UHT milk is renowned for its unique fresh taste of milk, it’s a ready-to-drink, has culinary benefits such as being an ingredient for Tea, Coffee, add into cereals and porridge, mandazi’s, chapattis, cakes among others.

    It is also full cream and nutrient rich with Energy, Carbohydrates, Protein, Fat and Calcium among others, crucial to support the body with essential nutrition.

    How has Fresh Dairy ensured that the Ugandan farmers benefit from this new campaign?

    At Fresh Dairy, we work with over 30,000 small and large scale dairy farmers, from whom we source the milk we use in our products every day, which makes the newly rebranded Fresh Dairy Long Life UHT milk 100% Ugandan.

    The income that the farmers earns from the milk supplied to Fresh Dairy supports in improving their respective families’ livelihoods. With heightened sales anticipated from the Milkygoodness Fresh Dairy Longlife UHT milk campaign, farmers will benefit even more because of increased milk demand.

    How are you ensuring that the Fresh Dairy Long life UHT milk pack is readily available?

    We are working with our countrywide extensive network of distributors, agents and retailers to ensure that our consumers can access Fresh Dairy’s Long life milk (ESL: Extended Shelf Life) pack countrywide in Shops, Duukas, Supermarkets, Kiosks and Tricycle agents.

    Consumers are also encouraged to place home delivery orders Monday to Saturday, 8am to 5pm by simply calling customer care toll free on 0800100020/21 or WhatsApp 0715744664.

  • Brookside rewards winners of its Every Fruit Counts Challenge

    Brookside rewards winners of its Every Fruit Counts Challenge

    Kampala: Brookside Limited has rewarded the second batch ofwinners of its ongoing ‘#EveryFruitCounts’ Facebook promotion running in collaboration with the popular foodies Facebook page – ‘My Food Network’.

    The promotion which was launched in early September is aimed at encouraging people to consume Brookside Fruit Yoghurt as a healthy and nutritious food containing real fruits. The Brookside Fruit Yoghurt comes in four flavours: Pear Caramel, Lemon biscuits, Strawberry and Vanilla and is packaged in 100gm, 150gm, 250gm and 450gm cups only.

    Vincent Omoth – Marketing Manager Brookside Limited hands over a basket full of Brookside Fruit yoghurt to Tany Bakes winner of the Brookside Fruit yoghurt Every Fruit Counts Challenge. The Challenge is currently  running on My Food Network Facebook page with an aim of encouraging people to consume Brookside Fruit Yoghurt as a healthy and nutritious snack containing real fruits

    Speaking during the handover of Brookside Fruit Yoghurt goodies held yesterday at The Gardens Najjera, Marketing Manager – Brookside Limited, Vincent Omoth said, ‘Brookside Fruit Yoghurt contains real fruit and does not have preservatives or artificial additives. The yoghurt is nutritious and healthy, rich in nutrients including Vitamin A, B, C, D, E, Calcium and Potassium among others.’

    Vincent Omoth – Marketing Manager Brookside Limited (C) poses with Tany Bakes (R) and Tambiti Lucas ( L) winners of the Brookside Fruit yoghurt Every Fruit Counts challenge currently running on My Food Network Facebook page with an aim of encouraging people to consume Brookside Fruit Yoghurt as a healthy and nutritious snack containing real fruits

    This #Everyfruitcounts social media promotion in collaboration with My Food Network gives consumers, especially food enthusiasts the leeway to consume Brookside Fruit Yoghurt in any innovative way they wish. Through the participation, some are consuming the Brookside fruit yoghurt as a snack, breakfast, lunch or a merger into their already prepared meals among others.

    Vincent Omoth – Marketing Manager Brookside Limited (C) poses with Tany Bakes (R) and Richard Obonyo ( L) winners of the Brookside Fruit yoghurt Every Fruit Counts challenge currently running on My Food Network Facebook page with an aim of encouraging people to consume Brookside Fruit Yoghurt as a healthy and nutritious snack containing real fruits

    This week’s winners, included: Tany Bakes, Ciolla Nakabiri, Richard Obonyo and Tambiti, who each received a basket full of Brookside Fruit yoghurt.

    Omoth thanked all participants, and encouraged more to take part in the #EveryFruitCounts promotion currently running on ‘My Food Network’ Facebook page.

  • Vincent Omoth, Marketing Manager Fresh Dairy on the launch of the new Brookside Fruit Yoghurt

    Vincent Omoth, Marketing Manager Fresh Dairy on the launch of the new Brookside Fruit Yoghurt

    Fresh Dairy Marketing Manager, Vincent Omoth has revealed details about the newly launch Brookside Fruit Yoghurt. Full interview is below;
    1. Fresh Dairy recently announced a new entrant to its yoghurt family, briefly tell us about the new addition?

    The new entrant to Fresh Dairy’s yoghurt family is Brookside Fruit Yoghurt, which comes in four flavours: Pear Caramel, Lemon Biscuits, Strawberry and Vanilla. It is packaged in 100gm, 150gm, 250gm and 450gm cups only.

    2. What makes Brookside Fruit Yoghurt unique from other products on the market?

    Brookside Fruit Yoghurt contains real fruit and does not have preservatives or artificial additives. The combination of Yoghurt and Fruits which are both nutrient-rich foods gives consumers a blend of nutrients to include Vitamin A, B, C, D, E, Calcium and Potassium among others, making the new Brookside Fruit Yoghurt, a healthy and nutritious choice.

    3. Why did Fresh Dairy introduce Brookside Fruit Yoghurt at this particular point in time?

    The introduction of Brookside Fruit Yoghurt has been informed by robust research and a desire to meet the ever-increasing consumer needs for variety through product innovations. In today’s world, consumers are looking for nutritious food choices, of which the new Brookside Fruit Yoghurt offers both healthy and nutritious benefits.

    4. Is the Brookside Fruit Yoghurt locally made in Uganda?

    Yes, the Brookside Fruit Yoghurt is locally produced at our Kampala factory and is 100percent processed using milk sourced from our Ugandan farms.  Brookside is simply a brand name that emanates from our company – Brookside Limited.

    5. What is Fresh Dairy’s current yoghurt production capacity?

    Last year, Fresh Dairy installed a fully automated yoghurt plant worth an investment of 1.4 Million dollars with a capacity to handle 80,000 litres of Yoghurt daily. The new yoghurt plant uses IML technology which enhances Fresh Dairy’s products’ security features to curb counterfeits. This is the same technology that we use to process and pack the popular Fresh Dairy Flavoured Yoghurt which consumers enjoy for its thickness, aroma, flavours and natural taste of yoghurt.

    6. Who is the target audience for the Brookside Fruit Yoghurt?

    The Brookside Fruit Yoghurt is for everyone in need of a nourishing delicious snack fully loaded with nutrients.

    7. What is the recommended retail price for the Brookside Fruit Yoghurt and where can one find it?

    The recommended retail price for the 450gm is 4,200 Ushs, 250gm is 2,400 Ushs, 150gm is 1,700 Ushs and 100gm is1,100 Ushs. The Brookside Fruit yoghurt can be bought countrywide from shops, duukas, kiosks and supermarkets near you.

    8. What is the implication of launching the new Brookside Fruit Yoghurt to our local farmers?

    The addition of the new Brookside Fruit Yoghurt onto our product line implies that we have increased on the local uptake of raw milk from our farmers. Fresh Dairy currently works with over 30,000 small and large local farmers from whom we source all the milk used in our products. At Fresh Dairy, we believe that good quality milk products are made from good quality milk. We have therefore invested in stringent milk testing procedures both upstream and downstream to ensure that we use high quality milk in all our products.

    9. Lastly, other the new Brookside Fruit Yoghurt, what other products does Fresh Dairy produce?

    Fresh Dairy also produces Fresh milk, flavoured milk, Long life or UHT milk, powdered milk, flavoured Yoghurt, Butter, Ghee and Cream.