In a landmark moment for both the reigning Miss High School and the youth marketing space, Queen Anisha Mugagga has officially signed on as the new brand ambassador for Sumz Snacks. The signing took place today at the newly unveiled Sumz headquarters in Nkowe.
Anisha, a student at Elite High School, made history as the winner of Miss High School 2025 during the prestigious Kiromo Mr and Miss High School event at Kati Kati Grounds, where she stole hearts with her confidence, intellect, and charm. Today, she marks another major milestone by landing her first commercial endorsement deal.
Sumz Snacks, known for their tasty and affordable range of snacks loved by young people across Uganda, has made a strategic move in aligning with the youthful and influential Miss High School queen. The partnership signals the brand’s commitment to tapping into the teen and high school market with a relatable face and voice.
“This partnership is bigger than me. It’s a chance to inspire my fellow students and show that with confidence, education, and discipline, anything is possible,” said Anisha during the signing ceremony. “I’m proud to represent a brand that speaks to the youth and our energy.”
Sumz brand executives praised Anisha for being the perfect fit — young, vibrant, smart, and a role model for teens. Her ambassadorship will include participating in national school tours, leading digital campaigns, and making appearances at key brand and youth events.
This deal further solidifies the influence of the Miss High School platform and highlights the growing commercial potential of teen role models in Uganda’s marketing space.
Anisha’s journey is only beginning — and with Sumz Snacks behind her, it’s clear that the crown is just the start.
