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Tag: Royco

  • Unilever Launches Royco Cube Ku String in Mbale, Brings the Flavor Home to Bugwere Market

    Unilever Launches Royco Cube Ku String in Mbale, Brings the Flavor Home to Bugwere Market

    Mbale: Building on the momentum of successful launches across Uganda, Unilever Uganda today introduced the Royco Cube Ku String to the Eastern region with a vibrant activation at Bugwere Market in Mbale. This initiative underscores Unilever’s commitment to bringing innovation closer to its consumers and celebrating the vital role they play in shaping the brand’s journey.

    The Bugwere Market activation marks another strategic stop in Unilever’s national rollout of its Royco Cube Ku String—a convenient, hygienic, and affordable pack of 12 individually wrapped cubes designed to meet the daily needs of modern Ugandan cooks. Priced at UGX 1,200, the product blends affordability, visibility, and portion control, making it an ideal choice for both households and small-scale traders.

    Unilever Team during the official launch in Mbale City

    Speaking during the activation, Grace Nandawula, Marketing Manager at Unilever Uganda, said:
    “We came to Bugwere Market because the people of Mbale and the Eastern region have always been at the heart of Royco’s story. The launch of Royco Cube Ku String here is not just about introducing a new format—it’s about recognizing our customers, hearing their voices, and delivering solutions that match their everyday cooking needs. We are here on the ground to celebrate them and say ‘thank you’ for always choosing Royco.”

    The Mbale event featured live cooking demos, product sampling, and engagements with local vendors and shoppers, creating an energetic and inclusive market-day experience. The new string-pack format of Royco is especially suited for retail environments like Bugwere Market, where convenience, visibility, and pricing matter most.

    Grace added, “Royco has long been a trusted companion in Ugandan kitchens. With the Cube Ku String, we are blending our heritage with innovation to ensure every family, no matter where they live, can access and enjoy the same great taste, still fortified with iron & iodine. Coming to Mbale is part of our promise—to listen, to engage, and to grow with our communities.”

    Royco team and customers during the launch in Mbale

    As Unilever continues its nationwide rollout, the Royco Cube Ku String activation in Mbale reaffirms the brand’s deep-rooted belief in serving communities, empowering local businesses, and delivering relevant, high-quality innovations that make every meal memorable.

  • Royco’s ‘Share Goodness’ Campaign Feeds Over 5,000, Concludes Ramadan with Donation to Uganda Muslim Supreme Council

    Royco’s ‘Share Goodness’ Campaign Feeds Over 5,000, Concludes Ramadan with Donation to Uganda Muslim Supreme Council

    Kampala: Unilever Uganda, through its iconic seasoning brand Royco, has successfully concluded its ‘Share Goodness’ campaign, a month-long initiative that provided nutritious Iftar meals to over 5,000 Muslims in 25 mosques across the country.

    To mark the end of Ramadan, Royco today made a significant donation to the Uganda Muslim Supreme Council, reinforcing its commitment to community welfare and the spirit of giving.

    As part of the donation, essential food items including sugar, rice, cooking oil, beans, salt, and Royco seasoning were distributed to support families as they prepare to celebrate Eid al-Fitr. The event, held at the Uganda Muslim Supreme Council headquarters, was attended by religious leaders, community representatives, and Unilever Uganda officials.

    Guests and the muslim community during Iftar Dinner

    Speaking at the event, Grace Nandawula, Head of Customer and Strategy Planning at Unilever Uganda, highlighted the essence of the campaign and Royco’s dedication to enriching lives through flavor and nutrition.

    “Ramadan is a time of devotion, reflection, and sharing. At Royco, our customers are at the heart of everything we do, and this period resonates deeply with our brand values. The ‘Share Goodness’ campaign has been our way of contributing to meaningful moments for families across Uganda. By providing meals and essential food items, we hope to spread joy, promote togetherness, and celebrate the generosity that defines this sacred month,” Nandawula stated.

    Throughout Ramadan, Royco’s ‘Share Goodness’ campaign went beyond providing Iftar meals, actively engaging communities through donation drives in 30 supermarkets. Shoppers were encouraged to contribute to food collection bins and make mobile money donations via QR codes, with all proceeds going towards supporting vulnerable households. Additionally, mosque-based Iftar experiences featured meals prepared with Royco’s signature seasoning, elevating the dining experience for thousands.

    Abdul Karim Katamba, Assistant to the Mufti and Halal Director at the Gaddafi Mosque in Old Kampala giving his speech at the Iftar Dinner organised by Royco

    Sheikh Mutyaba Abdusalam, Executive Imam at the Uganda Muslim Supreme Council, expressed his gratitude for the initiative.

    “We are deeply grateful to Unilever and the Royco brand for their unwavering support during this holy month. This initiative has made a significant impact on our communities, ensuring that many families have had access to meals and now have the means to celebrate Eid with dignity. May this spirit of generosity continue beyond Ramadan.”

    As the campaign concludes, Unilever Uganda reaffirms its commitment to fostering community spirit and enhancing everyday meals. The company remains dedicated to supporting Ugandan households through quality food products that bring families together.

  • Royco transitions to String Pack Format to Meet Growing Consumer Demand

    Royco transitions to String Pack Format to Meet Growing Consumer Demand

    Gulu: Unilever, a global leader in fast-moving consumer goods, has unveiled its latest packaging innovation—the Royco String Pack—in response to growing consumer demand for greater convenience and accessibility.

    Royco has been a beloved staple in Ugandan homes for generations, renowned for its ability to enhance the flavor of local dishes. The transition to the Royco String Pack—locally referred to as #KaCubeKuString—reflects Unilever’s commitment to innovation, and consumer needs, while ensuring the same rich, bold flavor and high-quality nutritional value that consumers trust.
    The new format features 12 cubes conveniently arranged on a string, making storage and usage simpler and more efficient.

    Unilever East Africa GM, Luck Ochieng, Grace Nandawula, Marketing Manager, Uganda and customers during the launch in Gulu City

    This evolution maintains the product’s affordability, with each string pack available for just UGX 100.
    Speaking at the launch event in Gulu City, Unilever East Africa GM, Luck Ochieng, emphasized Royco’s deep-rooted legacy while embracing it’s nutritional value.

    “Introducing the Royco String Pack—#KaCubeKuString! Each cube is packed with essential nutrients, including iron for healthy blood and energy levels. With natural herbs and spices like coriander, garlic, cumin, turmeric, and paprika, Royco enhances flavor while supporting overall well-being. Our commitment to quality ensures every cube delivers the same authentic taste and nutritional benefits, preserving the traditions that bring families together.”

    Grace Nandawula, Marketing Manager, Uganda, highlighted how the Royco String Pack is a direct response to customer insights: “Our consumers asked for greater convenience, and we delivered. The Royco String Pack makes it easier to pull, tear, and crumble without the hassle of single-cube packaging. It is a testament to our dedication to continuous improvement and ensuring that Royco remains a trusted companion in every Ugandan kitchen.”

    Women during the cooking competition at Gulu Main market during the product launch

    Despite the change in packaging, Royco cubes retain their original formulation, packed with essential nutrients such as iron and iodine, making them a nutritious choice for families. Additionally, Unilever continues to uphold its rigorous quality assurance standards, ensuring that every cube delivers the same depth of flavor and reliability.
    The Royco String Pack will be available in stores across Uganda starting March 21, 2025.

  • Royco launches ‘Share Goodness’ Campaign to Elevate the Ramadan Dining Experience

    Royco launches ‘Share Goodness’ Campaign to Elevate the Ramadan Dining Experience

    Kawempe: on Saturday at Masjid Mbogo Mosque in Kawempe, Unilever Uganda, through its iconic nutritious seasoning brand Royco, officially launched the ‘Share Goodness’ campaign, a heartfelt initiative dedicated to enhancing the Ramadan dining experience for Muslim communities across Uganda.

    This initiative is rooted in the spirit of generosity and nourishment, ensuring that families and communities come together to enjoy memorable Iftar meals during this sacred season.

    Women & Children praying at Masjid Mbogo mosque during Iftar

    Throughout the holy month of Ramadan, Royco will serve Iftar meals at 25 mosques nationwide, fostering community spirit and promoting the values of sharing and kindness that define this season. In addition to serving meals, the initiative will also feature donation drives and activations at select supermarkets, allowing Ugandans to contribute towards supporting those in need.

    Speaking at the launch event, Grace Nandawula, Head of Customer and Strategy Planning at Unilever Uganda, emphasized the importance of generosity during Ramadan and Royco’s commitment to enriching lives through nutrition and community engagement.
    “Ramadan is a time of reflection, devotion, and sharing. With the ‘Share Goodness’ campaign, Royco is honored to play a part in turning regular meals into memorable moments for families across Uganda,” she said.

    The muslim community during prayers at the Mosque

    “Royco plays a crucial role in enhancing every meal by adding rich flavour, taste, and thickness. During the most important meals of the day—Dakau and Iftar—don’t forget to add Royco to every dish. Its unique blend of spices transforms ordinary meals into extraordinary culinary experiences, making every bite more enjoyable and memorable,” She reiterated.

    Through our Iftar meal activations and supermarket donation initiatives, we are reaffirming our commitment to promoting healthier living and fostering a spirit of togetherness.”
    The ‘Share Goodness’ campaign will not only provide nutritious meals but will also engage the broader community through:
    Donation bins at 30 select supermarkets where shoppers can donate food items, which will be collected weekly and distributed to selected mosques.
    QR codes in-store, enabling shoppers to scan, select a mosque of their choice, and send mobile money contributions.
    Beautifully curated Iftar experiences at participating mosques, featuring meals prepared with Royco’s signature seasoning to enhance flavor and nourishment. The meals served will include Katogo with Royco 2in1, Pilau with Royco 2in1, and beans with Royco cubes.

    The Muslim community during prayers as they prepare to break the fast on Masjid Mosque Kawempe

    Ramadan is a time of deep spiritual connection, and by supporting communities with nourishing meals, Royco is reinforcing its role in making food not just a necessity, but a source of joy and unity. Through this campaign, Unilever Uganda continues its mission of improving nutrition and fostering a culture of generosity.

    “This is our way of spreading joy and sharing the blessings of Ramadan with everyone. We invite everyone to join us in this journey of generosity and community spirit,” she rallied.
    The ‘Share Goodness’ campaign is set to make a lasting impact, bringing together families, faith leaders, and communities in the true spirit of Ramadan.

  • Royco joins Muslim Community during this Ramadan to launch ‘Share Goodness’ Campaign

    Royco joins Muslim Community during this Ramadan to launch ‘Share Goodness’ Campaign

    Royco joined Muslims community at Masjid Mbogo Mosque in Kawempe during this Ramadan to launch ‘share goodness’ campaign.

    The marketing director of the company Grace Nandawula revealed that their main reason for the campaign is to share and show generosity to every Muslim especially those that don’t have enough to take them through the holy month.

    The campaign actually started last year, they did the same thing and they were happy with how many people they helped.

    “We are here as Royco to share with our dear people Muslims and support them during these 30 days of Ramadan under our campaign ‘share goodness’ campaign. It started last year and we are continuing with it this year. Our main aim is to share with the less privileged with meals,” Grace said.

    The deputy supreme Imam Sheikh Muhamood Sselwanga of Kawempe Mbogo Mosque appreciated Royco for thinking about them and knowing that sharing during this month of Ramadan is important.

    He asked Muslims to keep praying deeply during this Ramadan and also pray for the country Uganda. There is a lot going on and humans can’t do much about it, all that is needed to be done is to pray to almighty Allah.

    “As Muslims we are happy to welcome the company of Royco in our community. I have always used and loved royco in my food but I have never met them. We want to thank Royco and all Ugandans for supporting Muslims in this holly month let’s keep praying for ourselves and our dear country,” Sheikh Muhamood said.

  • Royco in Easter campaign to “spice” marital bonds

    Royco in Easter campaign to “spice” marital bonds

    Kampala: This Easter season, East Africa’s most iconic spice, Royco, is adding flavour to marital bonds in a new campaign dubbed “The Secret is Royco”.

    Royco borrows from the popular African adage that the secret to a man’s heart is through his stomach, as many women have struck the love jackpot by cooking delicious meals.

    “If the language of love is food, then Royco is the buffet of romance and family togetherness,” said Ms Joanita Menya , Managing Director.

    Unilever Uganda Limited Menya noted that eating out of home is currently in vogue, but wives can have their men crave home cooked food by using Royco, a brand that has been at the forefront of creating cherished family moments over magical meals for over six decades.

    “You can literally get more from your husband with a meal cooked with Royco,” Menya said.

    Royco kicked off the Easter campaign in an unconventional and disruptive manner with wives stationed at busy Kampala Roundabouts protesting against husbands who have abandoned homes in favour of eating out and spending their resources on “side dishes.”

    The wives announced a ‘Women’s Conference’ where the secret to a happy marriage would be discussed.

    It was at the ‘Women’s Conference’ held on Wednesday, April 13, that Royco was revealed as the secret ingredient to marital bliss.

    While addressing guests at the Women’s Conference, Menya said that Royco is a brand rooted in family togetherness.

    “We can assure you that women who cook with Royco bring more than just the family back home but also create grateful husbands. If you didn’t know how to have your husband increase the Kameeza money, now you know the secret,” she said.

    The campaign launch climaxed with a cook out and tasting networking session where renowned chefs shared recipes on how to best cook with Royco.

    As part of the campaign, Royco will be treating three lucky couples to an all-expenses-paid trip to the luxurious Lemala Wild Waters Lodge in Jinja for a two-night stay.

    The couple has to post a one-minute video while cooking with Royco via their Facebook accounts and tag Royco Uganda. They must endorse the Royco brand and have it feature in the video.

    The couples whose videos will have the most engagement will be declared winners. Details and terms and conditions can be accessed on Royco’s Facebook page.

    For generations, Royco has been the key ingredient in preparing thick, flavourful and tasty stews. It is available in supermarkets and shops countrywide.