Tag: Radiant

  • Radiant joins Alliance Française to promote talent

    Radiant joins Alliance Française to promote talent

    Kampala; Known for its enthusiasm to grow homemade talent, the Radiant brand in partnership with Pearl of Africa (POA) star search winner and Talent Africa, joined Alliance Française to promote talent through Akatuuti program.

    Akatuuti program is a monthly initiative by Alliance Française, a non-profit, talent-driven organization aimed at providing a platform for emerging creators in Uganda to develop their skills and visibility.

    This month’s edition featured a listening party by Ms. Sandra Suubi, the POA star. The party was held at Alliance Française De Kampala on April 22, 2022.

    Radiant, a co-sponsor of the POA star search managed by Talent Africa pledged to Ms Suubi free hairdos for a year, a demonstration of the brand’s desire to promote talent.

     

    Speaking at the listening party, Ms Catherine Mulanghi, Radiant Brand Manager thanked Alliance Française for the opportunity, noting: “We were honored to be invited by Alliance Française because this fulfills our commitment to boosting the talented young women in the country,” she added:

    “As an afropolitan brand and the main beauty partner, we are always on-site to fulfill our pledge of ensuring that musically talented young women such as Ms Suubi look good and feel great”.

  • Radiant Silver Sponsor & Official Beauty Partner for POA Star Search

    Radiant Silver Sponsor & Official Beauty Partner for POA Star Search

    Uganda’s leading beauty care brand Radiant Cosmetics announces its association as the Official Beauty Partner for the largest talent show in East Africa – the Pearl of Africa (POA) Star Search.  

    During the tenure of POA Star search Radiant is airing of multimedia campaigns on Uganda’s top media houses inviting participants to identify and promote Uganda’s fresh musical talent. This campaign will give the youthful upcoming talent an opportunity to show case and develop their talent on a national platform. This search will focus on promoting musical talent that advances values of cultural development, national pride and exposing the beauty of the destination, Uganda.

    Throughout the season, being the flagship brand, Radiant will offer classy makeovers for participants and judges during the preliminaries and bootcamp all the way to the grand finale.

    The POA Star Search is a TV show concept that will run from the 9th of April to the 17th of July 2021. The audience can follow all the excitement through a reality TV show that will air on NBS TV, Sanyuka TV and online via the POA Star social media platforms.

    Commenting on the association with POA Star search, Ms.Catherine Mulanghi, brand manager Radiant says, “We are excited about this association and look forward to creating a long-lasting impact on the viewers. We believe this collaboration will assist us establish Radiant Cosmetics as the ultimate companion for every woman in every situation. Over the years, Radiant has become a household name for many families and to see the brand alongside POA Star will give the women a sense of belonging.”


    POA Star Search will be the largest and most prestigious national music and tourism competition for amateur and unsigned solo talent in Uganda. The show will commence by participants sending in their 2-minute audition videos online; sixteen (16) of the best acts will selected for the four (4) regional music retreats & tourism challenges. The retreat will determine the top 12
    nalists that will then proceed to the boot camp where they will be thoroughly trained about music and Ugandan tourism. Finally, the selected top 12 will take part in the elimination shows. The shows will have popularly known Ugandan artists and tourism experts that will feature as judges and jury. The exciting judge’s lineup includes Cindy Sanyu, Navio, Bismark Amumpaire and Joanita Kawalya. The jury will make an appearance on each elimination show and cast a vote; some of the notable jury members include Eddy Kenzo, UTB CEO Lilly Ajarova, Amos Wekesa, Abbey Mukiibi, Moses Matovu, Ykee Benda, Lydia Jasmine, Lillian Mbabazi, Levixone, Pallaso, Suzan Kerunen and others.

    All the events and shoots will be under strict Ministry of Health Guidelines and SOPs.

  • Diva Lydia Jazmine appointed Radiant Cosmetic new brand ambassador

    Diva Lydia Jazmine appointed Radiant Cosmetic new brand ambassador

    Kampala: Lydia Jazmine has been unveiled as the new brand ambassador for Radiant Cosmetics – Uganda’s biggest beauty care brand.
    The singer was introduced to the media at a glamourous ceremony at the Mestil Hotel and Residences in Kampala on Thursday.

    Speaking about her ambassadorial role, Jazmine said she is thrilled to join the Radiant family, “I am thrilled to be associated with Radiant, a brand that is loved across the Great Lakes region. The team are true hair and skin experts who understand the importance of beauty for African women. I admire the fact that this brand celebrates afropolitan women.”

    The Head Marketing, Movit Products Limited, Robert Kitenda, said, “We signed Jazmine as our brand ambassador because she is a Ugandan icon that epitomizes the attitude and confidence that is synonymous with the brand. We are here to empower Ugandan women in their journey of personal transformation by offering them superior products which promote smooth skin and strong beautiful hair.”


    Radiant Brand Manager Catherine Mulanghi explained the choice: “As a woman who exemplifies confidence and beauty, Jazmine is a talented and accomplished artist, entrepreneur and a model of female empowerment. We are proud to have her represent our brand as she personifies the meaning behind the Look Good, Feel Great slogan.
    Jazmine’s new role will see her headline major Radiant Cosmetics events and campaigns in Uganda and beyond.