Showbizuganda

Tag: Nile Breweries Limited

  • Spain Crowned Champions as Nile Special Hosts Thrilling Final Watch Party

    Spain Crowned Champions as Nile Special Hosts Thrilling Final Watch Party

     Nile Special brought its nationwide FIFA World Cup 2026 fan experience to a memorable close with a major final watch party at King’s Park Arena in Kampala, where hundreds of football fans gathered to watch Spain defeat Argentina by one goal in extra time to lift the 2026 FIFA World Cup.

    The final watch party marked the last major stop in Nile Special’s tournament campaign, which moved across the country through major regional fan experiences in Jinja, Gulu, Mbarara and Kampala, alongside several smaller activations held in bars and entertainment venues across Uganda.

    The campaign began with the first major watch party in Jinja on the opening match day before moving to Gulu, where fans watched Morocco defeat Canada and France edge Paraguay. It later shifted to Mbarara for the quarter-final stage, before closing in Kampala with the final between Spain and Argentina.

    At King’s Park Arena, the atmosphere reflected the emotion of a World Cup final, with fans turning up to watch one of the biggest football nights of the year. The Spain versus Argentina clash kept supporters engaged until extra time, with Spain eventually finding the decisive goal to seal the title.

    Beyond the match, the Kampala watch party delivered a full entertainment experience courtesy of Nile Special, with live performances from Dax Vibes, Cindy Sanyu and Fik Fameica. The performances added to the celebratory atmosphere, turning the final watch party into a blend of football, music, entertainment and shared fan celebration.

    The event also carried the full Nile Special FIFA World Cup experience, including fan engagement and the ongoing “Gwe Kafulu” score predictor activations. Through the mechanic, consumers have been able to participate in the campaign by predicting match scores for a chance to win prizes, with rewards offered through Nile Special’s partnership with Hisense Uganda.

    The final event also tied into Nile Breweries Limited’s “Cheers to Bars” initiative, which has been running alongside the FIFA World Cup campaign to recognise bars and entertainment venues as important social spaces where adult consumers gather to watch football, connect with friends and share major sporting moments responsibly.

    Speaking to the media at the final watch party, Nile Breweries Head of Marketing, Wangechi Gitahi, said the campaign had helped Nile Special bring the FIFA World Cup closer to Ugandan fans by creating shared football experiences across different regions.

    She noted that the brand set out to do more than simply screen matches, but to create spaces where fans could participate, celebrate and feel part of the tournament through watch parties, score predictions, entertainment, prizes and live performances.

    “The FIFA World Cup is one of the biggest moments of connection in sport, and for Nile Special, this campaign has been about bringing that energy closer to fans here in Uganda. From Jinja to Gulu, Mbarara and now Kampala, we have seen fans turn up with passion, excitement and pride,” Gitahi said.

    She added that the final watch party was a strong close to a campaign that had kept football fans engaged throughout the tournament period.

    “The final at King’s Park Arena gives us a fitting end to the journey. It brings together everything the campaign has stood for; football, connection, participation, entertainment and shared celebration,” she added.

    Nile Breweries Limited National Sales Director, Ifeoluwapo “Ife” Subair, said the campaign had also highlighted the role of bars and entertainment venues in Uganda’s football culture, especially during major tournaments.

    According to Subair, bars continue to be important meeting points for football fans, while also supporting livelihoods, trade partners and local entertainment ecosystems.

    “Throughout this campaign, bars have been at the centre of the fan experience. They are the places where people come together to watch matches, debate results, support their teams and share the emotions that come with football,” Subair said.

    He added that through “Cheers to Bars,” Nile Breweries continues to recognise the contribution of bars to social life, responsible adult enjoyment and local business activity.

  • Nile Breweries Limited appoints Mr Adu Rando as New Country Director for Uganda

    Nile Breweries Limited appoints Mr Adu Rando as New Country Director for Uganda

    Kampala: Nile Breweries Limited (NBL) has announced Mr Adu Rando as the new Country Director in Uganda, replacing Mr David Valencia, the company’s Country Director for Uganda and South Sudan since 2020.

    Rando has been part of the ABI-InBev for the last twenty years, having served in Brazil, China and most recently, Tanzania.

      Mr Adu Rando

    “This is an enormous responsibility that I am honoured and privileged to hold. Working in Uganda with the leading brewer and the support of a competent team is a great opportunity for me personally and professionally,” said Mr Rando at the press unveiling at Nile Breweries offices in Luzira, Kampala

    .“I look forward to interacting with lovely people, enjoying a beautiful climate, and very diverse and tasty food and I cannot wait to meet more of the team, partners and stakeholders who are key to the success of this brewery,” he added.

    Mr Adu Rando receives a briefcase containing tools of power from the outgoing MD Mr David Valencia. Onlooking is the NBL Corporate and Legal Director Onapito

    As a results-driven international business leader, Rando has extensive experience in sales, operations, digital sales systems platforms, e-commerce, sales structure and process optimization. His long sales and operations experience in different channels on three large and diverse continents and his unique expertise in driving technological change across markets have provided him with a solid base for the present leadership job as Country Director for Uganda.

    New NBL MD received a Kanzu (traditional wear) from the NBL team to welcome him to Uganda

    Speaking at the unveiling, Onapito Ekomoloit, the Legal and Corporate Affairs Director of Nile Breweries Limited, welcomed Mr Rando while also thanking Mr David Valencia for his input to the brewer’s success over the last two years.

    “We welcome Mr Adu Rando to the Pearl of Africa. We are certain he will have a lovely time leading our team towards more growth across our brands and portfolios. We also want to thank Mr David Valencia and wish him the best as he takes on a new challenge,” he said.

    Mr Valencia will be serving as Commercial Strategy Director, Africa Zone for ABInBev, Nile Breweries’ parent company. “Leading Nile Breweries has been fulfilling. Our commercial focus and execution delivered strong results and our resilience is unmatched. Even in the toughest of circumstances we have been a beacon of solidarity because we have a purpose: To create, a future with more cheers,” said Valencia.

    Mr Adu Rando is now the Managing Director NBL Uganda

    “My gratitude goes to the very able great team I leave behind, the staff of Nile Breweries, our private sector peers, government stakeholders and various partners who made my journey worthwhile,” he added. *We have a company that is extremely solid and will be here for the next 100 years. Stay tuned for some great innovations to come soon!

    Mr Rando, who has been in the country undergoing induction and onboarding in his new role expressed delight at his reception so far:  “The warm welcome by the NBL team and the hospitality of the most Ugandans I have interacted with so far humbles me. I look forward to having a good working relationship with my colleagues here at NBL, authorities and other stakeholders in the beer sector in Uganda. I feel energized, inspired and empowered to achieve our shared ambitions as a team,” Rando said.

  • NBL: We Love Our Customers, We Are Not Increasing Beers Prices

    NBL: We Love Our Customers, We Are Not Increasing Beers Prices

    Nile Breweries Limited (NBL) on Thursday announced that it will not change prices of its beer despite the current negative economic pressure faced by businesses in Uganda and the world at large.

    Speaking to journalists at their offices in Kampala, Nile Breweries Legal and Corporate Affairs Director Onapito Ekomoloit said although there is a negative economic pressure faced by businesses across the board, their action is deliberate to enable consumers to continue enjoying their favourite beers as they cope with the economic hardships.

    “We understand the prices of most commodities, including the raw materials we use to make beer have increased across the country. However, we also understand that Ugandans still are trying to recover from the upheaval that was the covid-19 lockdown. We stand with all Ugandans during these hard times and get through them together where we can,” he said.

    Mr Ekomoloit added that although the company is incurring high costs of production due to high prices in fuel and other raw materials used, they believe that the layman (end-user consumer) is also feeling much bigger pressure than them. And if they increase prices it will be unfair.

    “We are a multinational company and we have enough sock absorbers to move around with the changes in the economy. For that matter, we have not increased the prices of our beer. We know we are not alone in the market but we appreciate that Ugandans are now feeling the pressure, so we the big brothers have to be on their side. Because our dream is to create a future with great cheers so we must walk the talk,” he said.

    He clarified that NBL’s decision is not a guarantee that change in pricing will never happen, but it is a fair move to ensure that their consumers continue to enjoy their products as they work to get back on their feet.

    “In the immediate future, our mission is to offer the best product to our consumers. We have been with them for years, we understand issues that affect them and we want to move at their pace as they go through these hardships.” He said.

    Molly Horn, the Trade Marketing Manager at NBL also noted that the prices for all their products across the value chain in the entire region have remained the same.

    “We need all our sellers to respect the recommended retail prices. And if you find anyone selling our beers at a higher than recommended prices or claiming that we have increased prices, please inform us through us and we shall follow up or relay your complaint through our company toll-free line, 0800-204204, or tweet, or Call centre +256312440600, or email us nile.breweries@ug.ab-inbev.com.”

    According to NBL’s connections manager John Paul Semakula, by not increasing the prices of their beer in such a time does not mean that they will lower their products’ standards.

    “We are going to continue supporting all the programs we have been supporting, the sports, bars, parties, etc.”

  • Ekyooto Ha Mpango cultural festival Have Sights On NBL After Sponsorship Boost

    Ekyooto Ha Mpango cultural festival Have Sights On NBL After Sponsorship Boost

    Nile Breweries Limited last week was named as one of the sponsors of Tooro’s inaugural Ekyooto Ha Mpango cultural festival scheduled for this weekend.

    Organized by the Tooro Kingdom, the 4-day festival will be happening from 25th all the way to 28th of November at the heart of the Kingdom’s palace.

    With only few days to the long awaited Ekyooto Ha Mpango festival, all roads lead to Fort Portal Tourism City for the much anticipated cultural and musical festival.

    The Ekyooto Ha Mpango festival that is designed to become Africa’s premium cultural tourism festival was launched by King Oyo Nyimba IV on the eve of his 26th Coronation Anniversary under the theme, Experience Tooro and Harness the power of culture.

     

  • No more boozing beyond midnight – New Bill

    No more boozing beyond midnight – New Bill

    The government through parliament and cabinet is planning to impose strict regulations on alcohol consumption in the country.
    The proposed bill if passed into the law will force bars to close by midnight strictly. Uganda has no alcohol regulations at the moment and people can drink until they get tired.
    The minister of Health Dr. Jane Aceng yesterday hosted Nile Breweries Limited (NBL) Country director, Thomas Kamphuis and his team to acquaint them on the current alcohol policy submitted to cabinet for approval.
    “Glad to host the Nile Breweries Ltd (NBL) country director, Thomas Kamphuis and his team this morning to acquaint them on the current Alcohol policy which has been submitted to Cabinet for approval.
    As the health sector, we appreciate the support from NBL via their Corporate Social Responsibility (CSR) arm in; providing nutrition support for malnourished children, creating awareness on HIV/AIDS among truck drivers and championing the “don’t drink and drive” initiative.
    We look forward to working with NBL as we regulate all alcohol in the country, inform populations about harmful use of alcohol & empower communities to take responsible action when consuming alcohol.
    Remember, harmful consumption of alcohol is injurious to your health. Drink responsibly,” Jane said.
  • Kumi’s Budesta Adeke wins Kickstart Farming Competition, walks away with tractors

    Kumi’s Budesta Adeke wins Kickstart Farming Competition, walks away with tractors

    Kumi Farmer Budesta Adeke wins Kickstart final

    After five months of rigorous assessment, Budesta Adeke from Kumi district has won the Nile Breweries Kickstart Season 4.

    During a finale that was held in Soroti District at the weekend, Adeke beat three other participants winning a tractor.

    Judges Joseph Kalule, Moses Ogwal and Onapito Ekomoloit during a harvest assessment at Budesta Adeke’s farm in Kumi District

    Amos Kwemboi and Francis Katenge who were first and second runners up consecutively won ox-ploughs with varying numbers of bulls accordingly.

    Speaking in disbelief, the teary Adeke promised to set up a model farm in Teso region that will benefit other farmers.

    “I am no longer a subsistence farmer. I am becoming a commercial farmer. I am going to set up a model farm in Teso region to boost good practices of agriculture practices for sorghum,” Ms Adeke said.

    Ms Ann Muhangi, one of the judges, hailed Budesta for her hard work, adherence to proper farming methods, proper record book keeping and financial management.

    “Budesta almost had everything that was required for the competition. The other competitors too picked up in the competition process,” she said.

    The edition that was launched in September 2017 had four finalists competing to win USD20,000 in prizes. The finalists included; Obel Moses a sorghum farmer from Dokolo, Budesta Adeke from Kumi, Francis Katenge, and Amos Kwemboi both barley farmers from Kween District.

    “The assessment has been extensive. The four finalists have all exhibited strength in agribusiness, financial management and good agricultural practices,” the Legal and Corporate Affairs Director of Nile Breweries Onapito Ekomoloit said. Kickstart is a Nile Breweries farmer’s initiative geared towards promoting agri-business and commercial agriculture in Uganda. The competition targets sorghum and barley farmers in Uganda.

    The annual programme is intended to empower farmers create their own jobs, a culture of entrepreneurship by promoting business awareness and material support through developing business skills – training, equipment to support expansion of existing businesses  and providing post investment support (mentoring & coaching).

    “At the commencement of this project, we realized a lot of loopholes. Farmers were undermining what we were teaching them through the NBL extension services. But as the competition became stiffer, we realized a huge difference in the quality of farming,” Onapito added.

    The judges for Season 4 were: Meralyn Mungereza, the Country Director of TechnoServe Uganda, Theunis Coetzee Agro Manager Nile Breweries, Charles Ocici – Executive Director, Moses Ogwal – Advocacy Director Private Sector Foundation Uganda, Ian Clarke – CEO Clarke Group, Ann Muhangi – CEO Wholesome Consult and Onapito Ekomoloit – NBL.