Wildlife Conservationist, entrepreneur, and founder of the Triumph Women Initiative and Nuwebiz Foundation, Dr. Sharon Okello Sharon Ngenjwa who describes herself as ‘The Girl From Oyam’, has unveiled a nationwide youth empowerment drive aimed at simplifying the concept of Musevenomics and shaping it into a relatable, human-centered doctrine for young people.
Speaking during an economic empowerment lecture hosted at Ebenezer University in Lira, Dr. Okello said her goal is to transform Musevenomics, often perceived as highly technical into a practical philosophy that young Ugandans can live by every day.
“For me, Musevenomics is humanity. It is a whole human body,” she said. “It starts from the heart—integrity, customer care, skills—and goes all the way to the harvest, which is money. That’s why the project is called The Heart before the Harvest.”
Dr. Okello explained that her journey toward this project began after an encounter with Gen. Caleb Akandwanaho (Salim Saleh), who challenged her understanding of industrialization and value addition in Uganda.
The experience pushed her to investigate why many Ugandans are unaware of the progress already achieved in industrialization and why the real bottleneck is now finding markets not factories.
Realizing that many youths find economic concepts intimidating, she decided to translate Musevenomics into a relatable life doctrine.
“It is not politics. It is not economics. It is our life,” she emphasized. “We wake up, we breathe, we work—and that is economics. You don’t always need cash capital. Skills are capital.”
Dr. Okello shared how she started her own initiative by transforming personal pain into a powerful brand Triumph Women Initiative, which documents stories of women overcoming adversity. By packaging and digitalizing those stories, she created value, partners, and income.
The campaign is focusing on university students whom s Dr. Okello describes as the most strategic agents of change.
“University students will become ambassadors,” she said. “When they go home for holidays, they will take Musevenomics to their villages. Before you know it, the grassroots will understand it.”
She emphasized that the movement is not funded by any political entity.
“No coin has been given to me. I fell in love with this doctrine, and when I love, I love deeply. I want people to understand it because it works.”
Sedric Otolo, Director of Kakebe Technologies and co-organizer of the lecture, said Musevenomics offers a practical approach for Uganda’s business community.
“It’s not about politics. It’s about ideas that help our country,” Otolo said. “Young entrepreneurs need this mindset if we are to break away from the old ways of doing business.”
He also encouraged students to embrace business education regardless of their courses.
“Whether you study medicine or IT, business is part of life. Economics and ICT should be compulsory.”
Kabejja Dorcus, a medical student at Lira University and one of the program’s standout trainees, said Musevenomics opened her eyes to the critical role of skills in navigating today’s competitive job market.
“A skill can save a human,” she said. “We need training in creativity and innovation so we can survive even when jobs are not there.”
Dr. Joseph Esiana, Academic Registrar of Ebenezer University, said hosting the lecture aligned perfectly with the institution’s commitment to innovation and excellence.
“More than a thousand young people attended. They have been equipped with practical skills in creativity, innovation, and business incubation,” he said.
“Musevenomics is the way to go for socio-economic transformation.”
He recommended that organizers make the program annual and support promising student ideas with seed capital.
Dr. Sharon Okello notes that her goal is to inspire a new generation to understand economics as a lifestyle and to use their skills, discipline, and humanity to build wealth.
“I work for people. And in the process, I benefit,” she said. “Young people must move from subsistence to the money economy. And this doctrine—when understood well—will take them there.”
The initiative is expected to roll out to more universities and institutions across Uganda in the coming months, with plans to build a nationwide network of youth ambassadors for economic transformation.
“12 institutions , 1600 students, I funded it, I love Musevenomics and I feel the urge to help everyone understand it because it’s more than an economics document, it’s a human doctrine that earns you money,” Dr. Okello Sharon Nagenjwa concluded.
