Showbizuganda

Tag: Guinness

  • Guinness Uganda to Fly Football Fans to UK to Watch Premier League Games in Exciting New Campaign

    Guinness Uganda to Fly Football Fans to UK to Watch Premier League Games in Exciting New Campaign

    Guinness Kicks Off the Premier League Season as the Official Beer Sponsor with Guinness Matchday Events Across Uganda

    Kampala: As the Premier League roars back to life, Guinness Uganda has taken football fever to new heights with the launch of Guinness Matchday, a high-energy campaign that puts fans right at the centre of the action.

    As the official beer sponsor of the Premier League, Guinness is set to transform football viewing experiences across Uganda with a season full of thrilling activations.

    The kickoff event, hosted at the Garden City rooftop in Kampala on Saturday, marked the start of the 2024/25 season in spectacular style. Fans were treated to live match analysis and commentary from some of Uganda’s top football pundits, along with Premier League trivia and “predict and win” contests that saw many walk away with exclusive Guinness-branded merchandise and other exciting prizes.

    But the real showstopper was the announcement of the ultimate prize: as part of the Guinness Matchday campaign, lucky fans will have the chance to win an all-expenses-paid trip to the United Kingdom to watch their favourite Premier League team live in action. These winners will be selected through a series of lucky draws during various activations held throughout the season, making every Guinness Matchday event an opportunity to turn dreams into reality.

    Matilda Babuleka, UBL’s Head of Beer, shared her excitement about the new partnership and its significance for football fans in Uganda.

    “As the Official Beer of the Premier League, Guinness is all about creating unforgettable experiences that bring fans closer to the game they love. This partnership is a huge milestone for us, and we’re thrilled to take football celebrations to every corner of Uganda, uniting fans with the energy and passion that only Guinness can deliver,” Babuleka said.

    The excitement doesn’t stop in Kampala. Guinness Matchday is going on tour, bringing the same electric atmosphere to football fans across the country. From bustling cities to smaller towns, Guinness will be hosting viewing parties complete with expert match analysis, immersive fan experiences, and plenty of chances to win exciting rewards.

    “For us, it’s all about the fans. We’re not stopping in Kampala—we’re taking Guinness Matchday on the road to ensure that every football fan, in every corner of Uganda, gets to experience the same excitement and magic. We’re putting Guinness Matchday on wheels and bringing it to you,” Babuleka added.
    In addition, Guinness is partnering with official fan clubs of some of the biggest Premier League teams, enhancing the Matchday events with even more excitement and camaraderie. These partnerships will offer fans the opportunity to connect with fellow supporters and celebrate their teams in an environment that only Guinness can create.

    The launch event was not just about football—it was a true celebration. DJ Melvyn and Linda Dane kept the party alive with electric performances, spinning a lively mix of Amapiano, Kidandali, and Afrobeats that had revelers dancing long after the final whistle.
    With Guinness Matchday, football fans across Uganda are set to experience the Premier League like never before—brimming with passion, excitement, and, of course, the perfect pint of Guinness.

  • Azawi fires up Season Five of the SMACK League as Zulus is crowned champions

    Azawi fires up Season Five of the SMACK League as Zulus is crowned champions

    Lugogo, Kampala: Season Five of the Guinness sponsored SMACK League ended on high note on Sunday night at Legends Grounds in Lugogo.

    The day was not short of action and razzmatazz as Zulus, the SMACK League Class of 2009 was crowned the champions of the season amid a fireworks display.

    The road to victory however was not an easy one for the champions especially since the title was down to the wire as the Block Owners also stood a chance to claim top spot.

    Zulus won the championship after a nail-biting match against The Outkasts who made them work for the title after an early lead with the latter scoring a goal within the first 15 minutes of the game.

    However, even though the pressure from Pitch One that had the Block Owners and the Devils going head to head didn’t make the situation better, the champions went ahead to win the match beating The Outkasts 5-2 to seal their position on top of the table with 43 points and inevitably be crowned the season’s champs.

    Meanwhile, Block Owners edged the Devils 2-1 with goals from the immensely gifted Steven Dungu and Abasi Kaluya winning the day for the Class of 2002. Unfortunately, their victory could only keep them in second place as they walked away with silver medals.

    Speaking at the event, Hillary Ainomugisha, the Chief Executive Officer (CEO) of the SMACK League appreciated the players, the different teams, the league sponsors, partners as well as the respective team sponsors.

    “It has been a wonderful journey since Match Day One, I thank all the teams, players, sponsors and partners of the SMACK League as well as the individual team sponsors, we keep going stronger and its because of all your combined effort,” Ainomugisha said.

    His remarks where re-echoed by Guinness Brand Manager, Elizabeth Mutamuliza who reiterated the brand’s commitment to the league emphasising that as a brand, it is committed to supporting spaces that its consumers not only flourish in but also have fun in.

    “I think we can all agree that the SMACK League is no longer just about the Old Boys of Smack League coming here every other Sunday and playing football. This has become a social event where everyone is welcome, and I cannot tell you how happy we are as Guinness to be a part of this. Our commitment to advancing and encouraging the passion for sports in this country is unwavering and as long as the SMACK League is here, we will continue to support them,” she said.

    As soon as the games ended, the celebrations kicked in with performances from Kenneth Mugabi who serenaded revellers with some of his biggest hits. “Naki” was the crowd favourite as it got people singling along with many asking the soulful singer to perform the song twice.

    Mugabi’s performance was followed by hype from television personality Etania who warmed the crowd up for Azawi’s exhilarating performance that got many on their feet.

    Azawi kicked off her performance with “Lo Fit” that got the crowds fired up. She followed it with “Bamutute Da” off her latest album, African Music. However, it was “Majje”, her feature with Fik Fameica that made the crowd go wild making for an epic end to a successful season.

    The night also saw many individuals awarded for exceptional performances during the eight-months-long season. Some of the awards included: The Best Female Fan Award that was won by Olive Nalule, Best Adult Fan that went to Dr Albert Richard Otete, Best Online Fan that was scooped by Niwamanya Justine, Coach of the Season which was scooped by Joseph Ilukor of the Block Owners, Goalkeeper of the Season that was taken by Moses Kwagala, Top Scorer Award going to Michael Kitaka while the Most Valuable player award was scooped by Steven Dungu.

    The SMACK League is a creation of the Old Boys of St Mary’s College Kisubi and is used as an avenue to meet, network, socialise and exercise.

    The league is also used as a platform to create opportunities whilst giving back to community. Other sponsors included DStv, Jibu, Safeboda, Stone Castle Inn and Soccanett among others.

  • Season Five of the SMACK League set for a Grand finale

    Season Five of the SMACK League set for a Grand finale

    Lugogo, Kampala: Season Five of the SMACK old boys league will be coming to an end this Sunday November 13, at Legends Grounds in Lugogo.

    The announcement was made earlier today, at a press conference held by the leadership and sponsors of the league that has now become a social phenomenon in Kampala.

    At the press conference, the event organisers together with sponsors Guinness emphasised that the finale is set to be action packed with not only a nail-biting fight for the top spot but also an epic line up of entertainers.

    “This finale is one that we have prepared for a long time. All teams ready to rumble for their final spots on the table with the Block Owners and the Zulus of course vying for the top spot,” said Hillary Ainomugisha CEO of the SMACK league.

    “I urge you guys to come out on Sunday. This finale will be celebrating a successful end to a very exciting season, we have big plans and are doing it in style,” he added.

    His sentiments were re-echoed by Guinness Uganda Brand Manager Elizabeth Mutamuliza who re-emphasised the brand position at the league and why the league is very important for the brand.

    “ I am sure you can all attest to the enigma that the SMACK League has been this season. We have watched the league morph into a social phenomenon from just the Old Boys of St Mary’s college Kisubi playing football to a social event that has brought many together . This in particular has been a joy for us because the league has not only grown, but it has also cemented itself as arguably the biggest old boys’ league in the country giving us the opportunity as Guinness to interact with our consumers during the match days,” she said. “

    So, this Sunday as you have heard from our partners, we have big plans for you guys, its going to be an epic climax to a riveting season,” she added Event organisers also alluded to a surprise big act on top of a fireworks display come Sunday.

    The league is an initiative that was started by the old boys of the St Mary’s Kisubi as a way to network. It has since morphed into a social event attracting Kampala’s party lovers who flock Legends bar in in Lugogo every other Sunday.Other season five sponsors include DStv, Jibu, Soccanett, Cavendish University, Stone Castle Inn and Sanyu FM among others.

    Season Five Teams include: Zulus class of 2009, Block Owners class of 2002, Mafias class of 2011, Knights class of 2017, Vendors class of 1999, Bushmen class of 2001, Window class of 2003, Cyclones Class of 2013, Lycans class of 2015, Outkasts class of 2005, Gladiators Class of 2016, Devils class of 2004, Tsunamis Class of 2010, Vikings class of 2014, Pirates class of 2012, Mama Teo class of 1990-97, Kiama class of 200, Elite class of 2008 and Zimbaz class of 2006.

     

  • Eddy Kenzo, APass, & Fik Fameica set for Azawi’s African Music Concert

    Eddy Kenzo, APass, & Fik Fameica set for Azawi’s African Music Concert

    With just hours to the much-anticipated African Music Concert, preparations are in high gear to make sure that the first Ugandan entertainment concert of the year goes as planned.

    Swangz Avenue which is Azawi’s record label not only Partnered with one of the biggest brands in the country; Guinness to bring the show to life, but they have also released a line-up of some of the biggest names in music that will perform alongside Azawi at the concert.

    The Black Shines Brightest influencer will have Eddy Kenzo, Pia Pounds, Karole Kasita, Zex Bilangilangi, dance hall genius A Pass and Hip-hop star Fik Fameica take to the stage at the show slated for Friday, July 22nd at the Lugogo Grounds in Kampala.

    Both Guinness’ involvement in the show and the line-up does not come as a surprise as the multi-talented star is not only a Guinness brand influencer for their Black Shines Brightest campaign, but she has also worked on some of the biggest collaborations with Eddy Kenzo, A Pass and Fik Fameica respectively.

    Speaking about the concert, Guinness Uganda Brand Manager Elizabeth Mutamuliza explained that the brand’s involvement in the concert is one that the brand is most proud of and more than committed to take on.

    “Azawi is one of us at Guinness and this partnership with Guinness on the concert is just one of many that we have with the star and will continue to have even after the concert because she is not only on of our Black Shines Brightest influencers, but also genuinely embodies what the campaign is all about. That’s why we have collaborated with her on projects like the Majje video, the just concluded Guinness Bright House Experience and now the concert. This is a collaboration and partnership that we are most proud of,” said Mutamuliza.

    Word on the rumour mill is that there are other surprise acts planned for the concert. Tickets to the show are going for 30k early bird and 50k at the gate for general tickets while VIP tickets are going for 80k early bird and 100k at the gate, with a table of eight people going for Shs2.5m.

  • Football wraps up Pre-Bright House activity

    Football wraps up Pre-Bright House activity

    With just a few days left to the much -anticipated Bright House Experience, revellers along Entebbe Road got an opportunity to experience a snippet of what is expected at the Bright House this Saturday.

    The brand that is synonymous with football left no stone unturned and showed up at Freedom City Mall on Entebbe Road to give people a glimpse of what will be happening in the Football Room at the Guinness Bright House that is slated for this weekend, Saturday July 9, at Motive.

    The Football Harp Pop Up at Freedom City marks an end to the pre -event activities that have been taking place for the last few weeks in preparation of the Guinness Bright House.

    Revellers also caught a glimpse of the Fashion installation at Acacia Mall and Art installation at the Oasis Mall in Kampala that got art connoisseurs pumped for the Bright House.

    Off its Guinness Black Shines Brightest Campaign, The Bright House is a multi-dimensional immersive experience that that will see consumers interact with the dark, bold and iconic froth that is Guinness in more interactive and inventive way.

    It will act as a platform to empower and inspire creatives to illuminate the world with the biggest versions of themselves.

    “A fusion of creativity and socialising, the Bright House will be a hub for people to connect and inspire each other over a Guinness. The Bright House will have consumers interact with the brand in spaces of their interests scaled up from football that is synonymous with the brand to Music, Fashion and Art,” said Prudence Mutembei, Guinness Uganda, Brand Manager.

    The event is invite only, however, interested parties can get invites by following all Guinness Uganda social media platforms for a chance to win tickets.

  • Guinness Bright House experience to celebrate Uganda’s creatives

    Guinness Bright House experience to celebrate Uganda’s creatives

    Kampala: Guinness Uganda is officially opening its doors to the Guinness Bright House; an immersive experience that will act as a platform to empower and inspire the country’s creatives to illuminate the world with the brightest versions of themselves, come July 9th, 2022.

    Ahead of the experience, the brand has kicked off with a series of activities that will see consumers treated to mock up installations of what to expect at the Bright House in the spaces of fashion, art, music and football.

    The activations kicked off earlier today with a fashion installation at the Acacia Mall in Kisementi. Guinness’ iconic harp emblazoned with African print designs was a sight to behold.

    The installation included interactions with Uganda’s hot-right-now fashionista, Denim Cartel, whose pop-up exhibition gave a hint of what people will experience at the Bright House.

    Speaking about the event, Guinness Uganda Brand Manager Prudence Vera Mutembei explained that the Bright House is the brand’s opportunity to not only cheerlead Uganda’s creatives but also provide a space where many can collaborate, interact and flourish.

    “The Guinness Bright House is an opportunity for us as Guinness to champion this creative movement and be cheerleaders of this new generation of creatives that have against all odds taken up and occupied these spaces successfully. A fusion of creativity and socialising, the Bright House will be a hub for people to connect and inspire each other over a Guinness,” Mutembei said.

    Mutembei asked those interested in being part of the Bright House experience to look out for the mock up installations to stand a chance to win invites. This will be followed by the music, Art and football installations respectively.

  • Pictorial; Black Shines Brightest Bar Storms Hit Legends a week to the FireBoy Concert

    Pictorial; Black Shines Brightest Bar Storms Hit Legends a week to the FireBoy Concert

    With just five days to the much-anticipated show, it is safe to say that those waiting on the multi-talented Fireboy are in for a real treat.

    The Nigerian star is expected to land at Entebbe International Airport in the wee hours of Friday morning, ready to set Cricket Oval on fire, as his name rightfully suggests.

    Those who were at Legends Bar last night can easily reiterate and confirm that the FOMO is on and it’s real.The bar that is located off Lugogo Bypass was the epitome of entertainment as Guinness Uganda, the concert organizers in collaboration with Malembe Lifestyle, went a step closer to share in the joy and excitement for the upcoming concert by giving out tickets to lucky winners for the show that is slated for 30th April, a mere five days away.

    Speaking at Legends, Guinness Uganda Brand Manager spoke to the importance of the bar storms and their role in bringing the tickets closer to the consumers.

    “These storms are important because they are not only a build up towards the show, they are also a way for us to give back to our consumers by giving them an opportunity to attend what I believe is the most anticipated show in the country,” said Elizabeth Mutamuliza, Guinness Brand Manager.

    The night that started off with entertainment from Lydia Jazmine also included entertainment from renown dancer and choreographer Nandala Mathew and his group who entertained revelers and guests by dancing to Fireboy’s music from his extensive catalog, an act that got revelers pumped and ready to go as they purchased tickets with some having some good luck and winning tickets to the most anticipated show of the year.

    The storms are expected to go on into the week as the concert inches closer. Advance tickets to the show go for Shs40,000 for regular and Shs85,000 for VIP on Quicket.

    The cover charge at the concert will be Shs70,000 for regular and Shs120,000 for VIP.

  • Black Shines Brightest Bar Storms hit Kush as Fireboy inches closer

    Black Shines Brightest Bar Storms hit Kush as Fireboy inches closer

    For those waiting on the multi-talented Nigerian artist to make touchdown on The Pearl of Africa you are in luck, and if you were anywhere near Kush Lounge last night, your way to the concert is clear.

    The bar that is located on Acacia Avenue was the epitome of entertainment as Guinness Uganda, the concert organizers in collaboration with Malembe Lifestyle, went a step closer to share in the joy and excitement for the upcoming concert by giving out tickets to lucky winners for the show that is slated for 30th April, a mere took weeks away.

    The night included entertainment from renown dancer and choreographer Nandala Mathew and his group who entertained revelers and guests at Kush by dancing to Fireboy’s music from his extensive catalog, an act that got revelers pumped and ready to go as they purchased tickets with some even having the lucky chance of winning tickets to the most coveted show of the year.

    “The bar storms are part of the build up towards the concert. It is a way for us to give back to our consumers by giving them an opportunity to attend what I believe is the most anticipated show in the country,” said Elizabeth Mutamuliza, Guinness Brand Manager.

    “And this is just the beginning, we are going to be going out to different bars across the city to give our consumers from different areas of the city an opportunity to bask in the glory of the Guinness Pan African Ambassador Fireboy come April 30th, ” she added.

    “Fire boy is one of the most dynamic artists of this generation, a champ that has transcended boarders at such a tender age in the musical industry, has endorsements from some to the biggest brands in the world like Guinness,” said Keith Malembe.

    “I believe it just speaks for it self that he is the one we choose to bring out at a venue like the Cricket Oval,” he added.

    The storms are expected to happen in other bars like La Venti, The Meat Guy , Cask Lounge, Panamera among others.

    Advance tickets to the show go for Shs40,000 for regular and Shs85,000 for VIP on Quicket. The cover charge at the concert will be Shs70,000 for regular and Shs120,000 for VIP.

  • Jinja fun Rugby makes triumphant return at 17th Edition

    Jinja fun Rugby makes triumphant return at 17th Edition

    Jinja: The game of rugby was on Good Friday brought to life at Dam Waters in Jinja when the Jinja Fun Rugby Sevens Festival made a return for its 17th edition.

    The day that was designed for rugby fans to unwind, play some rugby and have fun did not disappoint as it offered both sport and crazy fun fare throughout the day.

    The annual Rugby Sevens Festival saw 19 Men’s teams and eight Women’s teams from both Kenya and Uganda take to the pitch to have a go at the winning trophy and the cash prize.

    Kenya’s MMUST ( Makaka) team all the way from Kakamega walked away with the Men’s trophy and a cash prize of One Million after beating the Jinja Hippos (Street Bulls) 7- 5 in the Men’s final to seal their spot as the champions of the 17th edition while the Women’s title was taken by the Amazon team from Kings Park in Bweyogorere who beat Jinja Ripples 22- 5 in the women’s finale.

    Later on in the evening, a performance by dancehall artist, Cindy and Guinness’ abundant flow and presence ushered in the Easter weekend in style as revellers shared light-hearted unforgettable moments.

    The King herself took revellers on a musical ride of their lives with crazy performances of some of her biggest hits with songs like ‘Run this City’, ‘Boom Party’ ‘Ndi Mukodo’ among others.

    Speaking at the festival, UBLs’ Regional Sales Manager Eastern Region, Doreen Mistika Adoch, Jinja spoke to Guinness’ commitment to the game of rugby as a game enjoyed by the brand’s consumers.

    “Guinness Uganda is synonymous with sports particularly Rugby and football and the Jinja Fun Rugby festival not only offers rugby, it also offers fun moments with friends and family, something we strive to bring to our consumers. This has been one of the many tournaments that we are going to be apart of, “said Adoch.

    While speaking to the press at the event, Dr Gilbert Bayena, Chairman of Nile Rugby Club in Jinja ,one of the organisers spoke to the intention of the festival and what it stands for.

    “The Jinja Fun Rugby Sevens Festival is meant to demystify and popularise the game of rugby around the country and its something we have aimed to achieve for the last sixteen editions, I am so happy that we now have Guinness on board. We can do more from now on,” said Bayena.

    Revelers also took part in a blood donation drive, and medical checkup sessions, face painting among others.

    The Jinja Fun Rugby Festival is an annual rugby tournament that has been in existence since 2003. The tournament is held under the Sevens rugby format and rules.

  • Jinja Fun Rugby 7’S is now Made of More 

    Jinja Fun Rugby 7’S is now Made of More 

    Kampala: The much-anticipated Jinja Fun Rugby Sevens Festival is set to return to Uganda’s rugby calendar come April 15, 2022, for its 17th edition. 

    The long-awaited tournament is expected to take place at Dam Waters Rugby Club in Jinja on Good Friday.
    The event, which is designed to demystify and popularize the game of rugby around the country has this time taken the festival a notch higher by bringing on board Guinness Uganda, a brand that is synonymous with sports and the game of rugby in the country.
    Speaking about the event, the Guinness Brand Manager, Elizabeth Mutamuliza spoke on the brand’s commitment to the game of rugby and Guinness’ new partnership with the Jinja Fun Rugby Festival.
    “It comes as no surprise that we are part of the festival this year. Rugby is a core part of who we are as Guinness and a game that is generally enjoyed by our consumers. Our commitment to the sport is unwavering and this is the first of many tournaments that we are going to be a part of,” said Mutamuliza.
    “The Jinja Rugby Sevens offers both the game of rugby and funfair. The objective for this is to make rugby fun and social. We have taken it from just competition, hence its now made of more,” she added.
    Other activities at the festival will include a blood donation drive, medical check-ups, face painting, entertainment on the pitch with various artists, music dance groups, and standup comedy, among others.
    This edition is expected to host 19 Men’s teams and eight Women’s teams from both Kenya and Uganda with winners from both the Men’s and the Women’s teams set to take home the winner’s trophy and medals.
    In addition, the winning team in the Women and Men category will walk away with a cash prize of UGX 1 million each. Entry to the event is UGX5,000 per person.
    Guinness’ involvement in the rugby festival comes as no surprise since the beer brand is known for its commitment to sports with football and rugby at the forefront.