2Africa Consortium Announces New Cable Branches

2Africa Consortium Announces New Cable Branches

The 2Africa consortium, comprised of China Mobile International, Facebook, MTN GlobalConnect, Orange, stc, Telecom Egypt, Vodafone and WIOCC, announced today the addition of four new branches to the 2Africa cable. The branches will extend 2Africa’s connectivity to the Seychelles, the Comoros Islands, and Angola, and bring a new landing to south-east Nigeria. The new branches […]

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 Facebook launches  Reels Ads on Instagram across SSA

Facebook launches Reels Ads on Instagram across SSA

Facebook has announced the launch of Reels Ads in 25  African countries that had the Reels feature on Instagram. Reel Ads will enable businesses on Instagram to reach greater audiences besides allowing people to discover inspiring new content from brands and creators. Prior to this launch, Reels Ads was successfully tested in select countries globally. […]

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 Social media adoption helps SMBs to power Africa’s economic growth

Social media adoption helps SMBs to power Africa’s economic growth

A study conducted by Genesis Analytics in eight African countries – Senegal, Côte d’Ivoire, the DRC, South Africa, Nigeria, Ghana, Mauritius, and Kenya – reveals that social media platforms help accelerate economic growth and opportunity across the continent.  The African continent is heavily reliant on its small and medium-sized enterprises, which are the backbone of […]

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 Facebook and Creatives Garage launch #RealpeopleRealstories, a campaign that supports the Creative industry 

Facebook and Creatives Garage launch #RealpeopleRealstories, a campaign that supports the Creative industry 

Nairobi, Kenya; Facebook and Creatives Garage have launched  #RealpeopleRealstories – a campaign that showcases the stories of ordinary people using creativity and innovation to inspire their communities. Through its partnership with Creatives Garage, a social enterprise that works with creatives, Facebook aims to support the creative industry in Kenya by providing a platform where they […]

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