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Tag: Coca Cola Africa

  • Coca-Cola Beverages Africa unveils Power Play energy drink

    Coca-Cola Beverages Africa unveils Power Play energy drink

    On Friday COCA-COLA BEVERAGES AFRICA (CCBA) Uganda unveiled their new energy drink ‘Power Play’ at a consumer launch held at Kira Police Station Playgrounds in Kamwokya.

    This saw hundreds of people in the community turn up and get a chance to taste the energy drink while enjoying entertainment from popular artists, comedians and bikers.

    Coca-Cola Beverage Africa Uganda, staff member, serving Power Play Energy drink to the students during the consumer launch at Kamwokya

    In his speech during the launch, CCBA Managing Director Conrad Van Niekerk said “We are proud to introduce a high quality and trustworthy global energy drink into Uganda. With the current trend of busier schedules and more complicated lifestyles, people need an energy boost on a daily basis and this product provides the perfect offering.

    Power play celebrates the Ugandan culture of “Work hard, Play hard”.

    Whether it is long hours at work, the hustle on the street, dodging traffic on Boda Boda, studying through the night, dancing and celebrating culture, Power Play is an appropriately refreshing drink. The brand will feature well with extreme sport enthusiasts, and will be a good blend for people excited by speed, high energy, flash and instant thrill.

    A Kamwokya resident enjoying Power Play Energy Drink

    On his part, the CCBA Commercial Director Patrick Oyuru said “Power Play Energy drink is designed to give consumers the best value for money per volume consumed. At only 2,000 UGX for a 400ml pack, consumers will be guaranteed a uniquely delicious flavor. With its communal, expressive, creative and uplifting style, Power Play Energy Drink will energize, refresh, and stimulate you instantly.”

    Power Play is now available at all official Coca-Cola Distributors across the country.

    Power Play is represented by an energetic icon bearing the image of a Griffin that shows the winning and play hard attributes. The Griffin is a combination of a lion (King of the jungle) and an eagle (King of the birds) summarising Power Play energy drink impact; Fierce & Gentle, Wild & Tamed for the Mind & Body.

  • Coca-Cola Beverages Africa Uganda launches a new brand in the energy category – Power Play Energy Drink under the tagline “Charginga Ne Power Play”

    Coca-Cola Beverages Africa Uganda launches a new brand in the energy category – Power Play Energy Drink under the tagline “Charginga Ne Power Play”

    Coca-Cola Beverages Africa (CCBA) Uganda has today launched another exciting global brand in its energy drink category – Power Play Energy drink that is expected to take the market by storm.

    Launching the brand today, CCBA Managing Director Conrad Van Niekerk said “We are proud to introduce a high quality and trustworthy global energy drink into Uganda. With the current trend of busier schedules and more complicated lifestyles, people need an energy boost on a daily basis and this product provides the perfect offering.

    CCBA Managing Director Conrad Van Niekerk (right), CCBA Public relations and Communications Director, Simon Kaheru (middle), Commercial Director Patrick Oyuru launching the new brand Power Play

    Power play celebrates the Ugandan culture of “Work hard, Play hard”.

    Whether it is long hours at work, the hustle on the street, dodging traffic on Boda Boda, studying through the night, dancing and celebrating culture, Power Play is an appropriately refreshing drink. The brand will feature well with extreme sport enthusiasts, and will be a good blend for people excited by speed, high energy, flash and instant thrill.

    Coca-Cola Beverage Africa (CCBA) staff pose with the boxers and ushers during the launch of a new brand Power Play energy drink at the company head offices in Namanve

    Launched under the tagline “Charginga Ne power play”, the brand is positioned towards the need for a quick and effective energy boost.

    On his part, the CCBA Commercial Director Patrick Oyuru said “Power Play Energy drink is designed to give consumers the best value for money per volume consumed. At only 2,000 UGX for a 400ml pack, consumers will be guaranteed a uniquely delicious flavor. With its communal, expressive, creative and uplifting style, Power Play Energy Drink will energize, refresh, and stimulate you instantly.”

    CCBA Managing Director Conrad Van Niekerk addressing the media during the launch of a new brand Power Play energy drink at Century Bottling Company Namanve

    Power Play is now available at all official Coca-Cola Distributors across the country.

    The Power Play launch at CCBA Head Offices in Namanve was marked with adrenalin rising excitement from a parade of play truck race with baggies, bikers, dancers and comedians.

    Power Play is represented by an energetic icon bearing the image of a Griffin that shows the winning and play hard attributes. The Griffin is a combination of a lion (King of the jungle) and an eagle (King of the birds) summarising Power Play energy drink impact; Fierce & Gentle, Wild & Tamed for the Mind & Body.

    Derrick Mutumba, a Boda Boda rider at Oilcom stage in Namanve had this to say after tasting the brand “Ate kano Coke kereese kakabi, energy drink mungi ate akawowo kakabi mwana, namaanyi otandikirawo! Kyakabi” translated as “This is a superb energy drink with a great taste! The energy is instant”.

  • Coca-Cola Beverages Africa Uganda Signs MOU with KCCA to Increase Plastic Collection Whilst Keeping the City Clean

    Coca-Cola Beverages Africa Uganda Signs MOU with KCCA to Increase Plastic Collection Whilst Keeping the City Clean

    Coca-Cola Beverages Africa Uganda has today signed an MOU with KCCA in a bid to ensure Kampala City remains clean whilst creating jobs for many urban poor.

    Speaking on behalf of CCBA, Mrs. Norah Odwesso, the Group Director Public Affairs and Communications expressed excitement at signing this partnership with KCCA.

    Coca-Cola Beverages Africa, The Group Director Public Affairs and Communications, Norah Odwesso and KCCA Executive Director Jennifer Musisi signing an MOU to increase plastic collection at KCCA offices

    “As a responsible Company, we focus on constantly reducing the impact of our packaging on the environment through the light weighting of our packaging material and supporting recycling efforts,” she said.

    “In Uganda, we were the first Company to construct PET collection centres across the entire country when we first launched plastic packaging in 2010. Right now, our recycling plant in Nakawa collects between 7- 10 tones of plastic per day, ridding the environment over 300 tonnes of plastic per month,” Odwesso added.

    Coca-Cola Beverages Africa staff led by, The Group Director Public Affairs and Communications, Norah Odwesso (3rd left) , KCCA staff led by Executive Director Jennifer Musisi pose for a photo after signing MOU at KCCA Offices

    Through these recycling efforts, the company has been able to create employment for over 1500 Ugandans, especially the urban poor. Noteworthy, 80% of these collectors are women who at least earn about $17 per week.

    Speaking during the MOU signing event, the KCCA Executive Director Mrs. Jennifer Musisi pledged to route all collected plastic waste using their trucks to the Coca-Cola Beverages Africa Plastic Recycling plant at Nakawa.

     

    Coca-Cola Beverages Africa, The Group Diretor Public Affairs and Communications, Norah Odwesso and KCCA Executive Director Jennifer Musisi exchange the signed MOU at KCCA offices