Kampala: Airtel Uganda and the Buganda Kingdom have renewed their longstanding partnership, extending a collaboration that has used connectivity, sport, culture and community programmes to create opportunities and improve livelihoods across the Kingdom.
The partnership, which began in 2018, brings together Airtel Uganda and Buganda Kingdom around a shared ambition to support social and economic development, while creating platforms that empower young people, promote healthier communities, preserve Buganda’s cultural heritage and expand access to digital and financial services.

Soumendra Sahu, Managing Director, Airtel Uganda, said the renewed partnership aligns strongly with Buganda Kingdom’s Situla Omutindo – Raise the Standard agenda and Airtel’s commitment to connecting more Ugandans to opportunity. He said, “Owekitibwa Katikiro, Airtel Uganda is aligned with your campaign of Situla Omutindo – Raise the Standard. This week, we will be announcing a major rise in the standards with which we connect our people to opportunities. From the remote coffee farmers to the isolated island communities of Buvuma. Our partnership has delivered milestones whose impact extends well beyond the programmes themselves, touching communities across Buganda and contributing to Uganda’s broader social and economic development.”
The partnership has already delivered significant benefits to customers, including access to Airtel Money’s secure and convenient mobile financial services, Airtel’s high-speed internet, and a wide scope of affordable voice and data packages. By renewing this agreement, Airtel Uganda and Buganda Kingdom aim to build on this success and offer even more tailored solutions that meet the evolving needs of Ugandans.
Owek. Charles Peter Mayiga, the Katikkiro of Buganda, expressed gratitude for Airtel Uganda’s unwavering support and commitment to enhancing connectivity within the kingdom.
He said, “Our partnership with Airtel has delivered clear and tangible results, from promoting better health through the Kabaka Birthday Run to identifying and developing talent through the Masaza and Bika tournaments, while supporting the spiritual and cultural values of our people. Partnerships are living things; they must be nurtured, cared for and allowed to grow. As we renew this partnership, we look forward to expanding its horizons and pursuing bigger and better opportunities for the people we serve.”

In addition to this partnership, Airtel Uganda and Buganda Kingdom continue to collaborate on other initiatives, including the Kabaka Birthday Run, the Masaza Cup tournament, and the Bika Cup Tournament. These activities further highlight the shared commitment to community development and cultural preservation.







































