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New study shows the Coca-Cola system has an economic impact of $10.4 billion across its value chain in Africa, supporting more than 1 million jobs

Across 54 African markets, The Coca-Cola Company and its authorized bottlers, collectively known as the CocaCola system, contributed $10.4 billion in economic activity across its value chain in 2024. The CocaCola system and its value chain supported more than 1 million jobs in retail, agriculture, manufacturing, transport and services in Africa. The CocaCola system purchased $4.3 billion from suppliers […]

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The MTV Africa Music Awards (MAMA) is here!

Kampala; MTV Africa and MTV Base announced the return of the continental flagship award show in 2021. The Iconic MTV Base celebration, MTV Africa Music Awards (MAMA), which showcases the ultimate in African culture, music, and creativity, will be held in a re-imagined virtual format in partnership with Uganda, The Pearl of Africa on February 20th 2021. The MTV […]