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Perfect Events Limited’s Betty Aliba speaks out about her career

Betty Aliba is the brain behind Perfect Events Limited. The hard working lady who recently worked on Uganda International Cultural Fair event talked to Showbiz Uganda (SB) about her love for her work.

SB: We met at the Uganda International Cultural Fair, how did it go?

 Betty Aliba: The Uganda International Cultural Fair was a big success, we had the Uganda community both local and international exhibit their cultures in form if fashion, music, dance & drama, food, literature, poetry & legends among other things. The best local community cultural exhibitors were the Karamajongs, they did well in Fashion while the best International community Exhibitors were the Turkish, they had the best food exhibition Green Hill Academy was the most well culturally aware primary school while Jinja SS was the best Secondary School in the School cultural quiz competitions. They both won school fees & a tour to Kidepo National park from our partners UTB.

Many families enjoy the totem exhibition ie we had the king of the jungle “lion”, leopard etc. of course the kids cultural performances were amazing.

Betty Aliba
Betty Aliba

SB: Whose idea was the cultural fair and where do you see it in five years from now?

Betty Aliba: The idea of the fair was for Perfect Events Ltd. It shared it with government partners ” Ministry of Gender, Labour & Social Development and Ministry of Tourism, Wild life $ Antiquities. Through its arms of Uganda Museum and Uganda Tourism Board. They bought in and we executed under a public private partnership arrangement. Perfect Events however has other private partners with whom it executed this event with including the sponsors.

SB: What else does your company Perfect Events do apart from the cultural festivals?

Betty Aliba: We organise and plan corporate events, do social media asset management for companies and product launches. Our main strength is developing creative concepts & identify partners to implement with. The next on calendar is the corporate Beach Soccer Xmas challenge scheduled for 10th December 2016 at Sports Beach Entebbe. We are organizing this on collaboration with Uganda Beach Soccer Association (UBSA).

SB: Talking of the Corporate Beach Soccer tournament, tell us more about it? Betty Aliba: It gives Corporate/entrepreneurial brands/ community an opportunity to network, celebrate the long year business achievements, challenges and look forward to a better new year. It also seeks to show case Entebbe beaches as the best regional tourism destination, we shall have 50% hotel discounts from the hotels along the beach, this list will be shared by 30th September.  It also seeks to promote women at the corporate ladder, that’s why for every team of five, at least 2 should be women.

SB: What does the Corporate Beach Soccer tournament bring to the tourism, sports or entertainment milieu of Uganda?

Betty Aliba: This event seeks to boost domestic income through promoting regional and local tourism using beach soccer sport as a conduit. Of course the entertainment sector is boosted as well, we shall have plenty of it both during the challenge at sports beach and at the award cocktail which will be at Protea hotel in Entebbe on the same day.

SB: How did last year’s tournament go and who won the bragging rights?

Betty Aliba: We had over 1500 fans and 30 corporate teams. Riham won and took the bragging rights, they are set for this year’s challenge to defend their trophy. Should they win it three consecutive times then they retain it for good.


SB: Why should corporate companies embrace the beach soccer tournament beyond going out to have fun?

Betty Aliba: They need to showcase their brand solidarity, soccer is one of the best cultures that build solidarity among people if different backgrounds. Not only that it’s an opportunity for networking, celebrating one another achievements but also opening into new possibilities and opportunities that new networks bring along.

SB: Who do you work with to bring out the best of your events?

Betty Aliba: We work with partners, on this event our partners are Uganda Beach Soccer Association, Club Twist, Watchdog & Fast graphics.

SB: Tell us about yourself and where you are going?

Betty Aliba: I’m a young entrepreneur with special passion for empowering other young people who wish to be useful.  I hope to be one of the great influencers of the community in the next five years at the family, economy, and social level.

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