The Great Lakes Arts Association has today unveiled a strategic partnership with LDJ productions, the producers of the New York Fashion week and Kigali Fashion week in the upcoming Kampala Intro Fashion that takes place this weekend at Kampala Serena Hotel.
The event will take place on 16th and 17th of this month. The Fashion Intro is an annual fashion show and discussion event aimed at promoting, informing and presenting the public with the Great Lakes Arts Association’s mission, execution and purpose which are to educate, support and display the arts in the Eastern African Region.
According to Joel Kanyamunyu, a director at Great Lakes Arts Association, LDJ Productions, a full-service Event management and production company that has serviced Fortune 500 companies and industry leaders for over a decade will infuse world class production into the Fashion intro. “This year, you will get to see the hottest up-and coming designers from Rwanda, Burundi, Tanzania, Nigeria and an exclusive slice of international fashion labels”, he said.
Kanyamunyu added that the focus of the Kampala Fashion intro is to promote local enterprise multicultural arts, ethnic diversity and a positive image.
The Kampala Fashion intro is a precursor to this year’s regional fashion weeks talking place in August in Burundi, Kigali early November and Kampala mid-November. “We look forward to developing great relationships with sponsors, designers, press and fans across the globe and are committed to making this year’s production one that goes down in history,” he vowed. Capping it off, Kanyamunyu said that fashion need to be limited to expensive designer brands, left-to-mainstream labels and trendy statements.
Understated sophistication is always overlooked, especially today when people generally favour flashy prints and loud colours. This festival will obviously incorporate all aspects of the industry; the cultural, the modern, the hip and trendy.
Our anticipation is that this will be a trend-setter for the industry. The event will also offer an added opportunity to local fashion and accessory designers to showcase their creations at the event in the African Market Place set up in the Serena Conference Centre and this will further assist local artists to gain much needed exposure.There will also be performances from local singers.