Interview: CBL CEO talks about the new Nivana Water brand
The move to add the jumbo size 20liter bottle to the Nivana water brand, why now?
It is the right time. We want to consolidate our position in Liquid Refreshment Beverage after a long time concentrating on CSD. We have for a while now produced the single serve Nivana water and we are seeking to service more customers with Jumbo. Households, offices, hospitals, schools and all other service stations we could not easily reach with the single serve bottle.
Certainly note, we have distribution centers all over the country and our Jumbos will cover the entire country and become a household name. Distribution has already commenced to our depots countrywide. The need for clean safe water is countrywide, so are our distribution channels.
This is a new package playing a different role. The single serve bottle is back on the shelves with a new price tag but the Jumbo is a brand new addition, packaged to serve more customers, longer.
We have invested in a complete new independent line with sufficient capacity for the next 10 years. This, we have been able to do at our new production plant in Kakungulu, Entebbe road. It is a mega investment that guarantees a boost in our production capacity across the product list.
You are spot on. 10litre, 5 litre is on the way
I invite you to be a partner in the consumption of good quality water.
