Heineken Uganda treats Rugby fans to a massive Rugby World Cup Launch event

The world of sport will have its eyes firmly fixed on the Rugby World Cup in the upcoming months. Amid a growing interest in Rugby amongst Ugandans, Heineken, a worldwide partner of Rugby World Cup 2015, has kicked off its latest campaign ‘This is Rugby’ at Legends Rugby Club in Kampala.

Sam Namanya of the Uganda Rugby Federation picks his reward for predicting the England win from Uche Unigwe the Heineken GM for EA

The campaign aims to drive broader appeal of the games, by not only having live match views but also adding a first-class experience for Heineken consumers.

Heineken East Africa General Manager Uche Unigwe fraternises with Uganda Rugby Federation officials

In a statement released to news rooms, The Heineken Uganda National Sales Manager Nathan Akandwanaho noted that “Rugby World Cup 2015 is tipped to be the biggest ever. To celebrate, we want to give Ugandan fans the ultimate screen experience that brings another level of enjoyment to the tournament and really opens Rugby World Cup 2015.’’ [adrotate banner=”3″] In the run up to the final show down on 31st October, Heineken Uganda will be hosting live screening events for fans across the country giving Rugby fans the chance to win exclusive Rugby merchandise.

Heineken Brand Ambassadors pose for a group photo

The 2015 Rugby World Cup will be hosted in England and has been marked as one of the greatest sporting occasions of its kind.

Heineken Brand Ambassadors pose for a group photo with Steven Baryevuga the PR Lead for Uganda

With 31 men in each of the squads, there are a total of 620 players taking part in this tournament – it promises to be a spectacular event, laced with unpredictability.

Heineken General Manager for East Africa Uche Unigwe flanked by the Brand Manager Njeri Mburu address guests

The two African teams that qualified for the tournament are South Africa and Namibia. South Africa has a game against Japan on 19th September while Namibia will take on current trophy holders New Zealand on 24th September.

Heineken Uganda National Sales Manager Nathan Akandwanaho gives his speech

The Dutch brewer is a keen sponsor of global sports tournaments and unlike other industry players steers clear from sponsoring specific teams.

The Heineken team led by the PR Manager Steven Baryevuga take a group photo