Heineken Brings The Glory Of The UEFA Champions League To Uganda
As Barcelona’s incredible forward team of Messi, Neymar and Suarez put the Old Lady of Italy Juventus F.C to where it belongs in Berlin Germany on 6th of June, Heineken Uganda set up an exclusive VIP experience for its Ugandan football lovers to champion the match from in Kampala.Heineken Brand ambassadors pose for a group photo
To bring the excitement of the world class tournament to fans, Heineken hosted the final match screening at Legends Sports Bar, in an exclusive event open to the public due to popular demand following past UEFA Champions League final match screenings they have hosted before.
Eddie Kenzo with the Big Talent Crew perform
The final match screening was part of the momentum of ‘Champion the match’ campaign that Heineken had launched when the second round games kicked off in February 2015.
Michael Kitanda and Pragmo perform the UEFA tune
Other finals viewing outlets across Kampala included Casablanca and Club Ambiance, while fans in Entebbe enjoyed the match at Red Roosters. Mbarara fans had viewing experience at The Heat, while Club El Tangia in Mbale treated Heineken consumers and football fans to a similar experience.
DJs Roja and Mark on the decks
“We have massive fans of football in Uganda and because of timing, we understand that it may have been a bit tough to experience the excitement of the UCL in real-time,” said Heineken East Africa General Manager Uche Unigwe, “Throughout the tournaments we created ways to encourage football fans to enjoy the games and in the process make them feel as though they are part of the experience. The final match screening is a culmination of that experience. ” During the Quarter Finals of the UEFA Champions League, the international brewer, launched the Heineken limited edition ‘trophy’ bottle that was designed to reward consumers with a trophy of their own as part of champion the match campaign.
The UEFA Champions League is the most prestigious club league; the premier sporting event has become a global phenomenon that fits perfectly with the Heineken brand, which is enjoyed in almost every country in the world. Barcelona won their 5th Champions League trophy after beating Juventus 3-1.
DJ Mark does his thing
