The Coca-Cola Company has announced the official return of its flagship African music show for a fourth season.
Themed Discover, the new season brings together some of the best creative and production brains on the continent with the sole aim of creating the best music engagement platform for teens in Africa.
The show, which unlike other music programmes that focus on the emergence of a winner, is a non-competitive format which seeks to bring together and showcase the diversity of African musical talent. It also gives upcoming artists the opportunity to work with some of the best local and international music and production talent.
The new season will feature a total of 38 artists from Nigeria, Mozambique, Kenya, Uganda, Tanzania, Ethiopia, Ghana and French West African countries – Togo and Cote d’Ivoire, increasing the number of participating countries to 11 up from last season’s 5.
This diverse line-up will include breakthrough performances from fresh talent such as Lydia Jasmine from Uganda, Kenyan Dela Maranga whose rendition of hit song Hello by British singer Adelle went viral and Simi from Nigeria. Feli Nuna from Ghana, Tanzanian Ruby and Sosey from French West Africa will also be part of the glittering array of talent on offer.
As has been tradition, our African Superstars will get a chance to work with American R n B crooner Trey Songz. Last season noted songwriter Ne-Yo worked with some of Africa’s biggest stars to create an authentic mashup that seamlessly cut across borders and cultures.
“The music industry is constantly evolving and this season we will take African viewers on a journey of discovery of talent. These new talents are the ones to watch out for and we are glad to have them on Coke Studio to present new African sounds,” said Rodney Nzioka, the Coca-Cola Uganda Brand Manager.
Speaking about Coke Studio Africa Season 4, Nzioka explained this season’s theme; discover.
“During the season, all the artists will get a chance to discover each other’s music, discover new rhythm, try out new music genres, immerse themselves in other cultures and embrace diversity by performing each other’s songs,” he explained.
“They will get a chance to discover what they are made of as they try out new singing styles and genres away from their comfort zones,” he added.
Chameleone, Rema Namakula, Radio and Weasel and Eddy Kenzo are some of the big names engaged for season 4 from Uganda.
Kenya will be represented by Jaguar, Sauti Sol, The Kansoul and Bahati. Stonebwoy, Efya and El will represent Ghana while from Mozambique, Neyma, Lizha James and Yuri da Cunha will entertain their African fans.
Nigeria will be represented by Patoranking, Cynthia Morgan, Waje, Kiss Daniel and 2 Face Idibia (also known as 2baba).
Tanzanian heavy weights Yamoto Band, Navy Kenzo, Vanessa Mdee and Joh Makini will also grace the Coke Studio stage while Toofan will represent Togo.
Partnering for the second year with Coca-Cola, national carrier Kenya Airways will fly in the Coke Studio Africa artists and producers.
“The airline connects over 40 African cities through our hub in Nairobi and earlier this year we improved connectivity in Africa by 30 per cent. These connections are not only catalysts of intra-African trade but also cultural exchange where artists from different cultures, speaking diverse languages, with different musical sounds come together on one platform to share their talent with the whole of Africa,” said Kenya Airways Head of Marketing: Africa Jacquie Muhati.
“We are excited to partner with Coke Studio for a second year as we discover Africa’s rich musical talent,” she said.
For the first time in partnership Chevrolet will be providing artist transport throughout the production phase. The Sarova Stanley will provide food and accommodation for the artists and Samsung will be the communication partner.