Graffiti-inspired visuals, go-karting and virtual reality come together as the brand unveils a new group of creator ambassadors at Extreme Adventure Park, Busika
Kampala: Mountain Dew, has unveiled a new brand thematic that draws on the energy of Uganda’s street culture, with graffiti-inspired visuals that bring together the worlds of motocross, basketball, video gaming and go-karting. The launch took place at Extreme Adventure Park, Busika, where guests experienced the theme first-hand through go-karting, and virtual reality. The thematic celebrates the young Ugandans who are shaping the country’s creative scene, to the creators who share their stories online.
It reflects a shift in how young people want to be seen: bold, self-made and unapologetic.
Speaking about the new campaign, Grace Namutebi, Brand Manager, Mountain Dew commented, “We are excited to unveil a brand-new thematic today, one that brings the brand’s personality and attitude to life in a bold new way, with powerful graffiti visuals inspired by street culture, motocross, basketball, video gaming and go-karting,” she further added, “Young Ugandans are not waiting for permission to create, compete or be seen, and we want Mountain Dew to be where that energy shows up.”
Mountain Dew also announced a new group of influencers who embody the bold, adventurous and unapologetic nature of the brand: Linus Tats, Timothy Code and Dread Lazer. Linus Tats, bridges street art, nightlife and music, and is a natural visual fit for the brand’s expressive world. He will help turn the campaign into physical experiences, not just social posts.
Hip-hop artist and MC Timothy Code, known for his “dapper rapper” style, brings confidence, hustle and a polished, aspirational edge, and will host and perform at campus and street-culture activations. Youth-facing DJ and presenter Dread Lazer brings the always-on energy through radio shout-outs, party stories and DJ mix moments.
Under the campaign platform “Dew Your Thing,” Linus Tats, Timothy Code and Dread Lazer will inspire young Ugandans to try the bold move, take the shot and start the vibe, across music, dance, comedy and street culture.
