Uganda Tourism Board (UTB) has held a follow-up strategic engagement meeting with the Roc Nation Sports team as they continue to explore opportunities for collaboration ahead of the TotalEnergies AFCON 2027.
Building on their previous discussions, the meeting focused on identifying areas of mutual interest and potential partnerships in sports, entertainment and tourism that will support Uganda’s destination marketing efforts before, during and beyond the tournament.
With the country set to welcome football fans and visitors from across the continent and beyond, UTB continues to engage key partners to maximise the tourism opportunities presented by the tournament and encourage visitors to Explore Uganda beyond the game.
