Hoima: Bell Lager’s ObaFest brought its regional tour to a vibrant close in Hoima, turning Dangio Annex Bar into a lively celebration of music, food, friendship and Uganda’s very own beer. The night brought together revellers from across the town for an immersive festival experience that carried on well into the early hours of the morning.
Leading the night’s entertainment was dancehall star Karole Kasita, who brought her signature energy and infectious stage presence to Hoima, performing crowd favourites such as Balance, Binyuma, Chekecha and Yaka.
Accompanied by her dance crew, she delivered an electrifying performance that had revellers singing along, dancing and responding enthusiastically to every beat. Attendees sampled various meat roasts, street-food platters, and local pairings designed to accompany Uganda Breweries Limited’s (UBL) beverage portfolio, with fresh draught and bottled Bell beer serving as the centerpiece.
“Bell ObaFest is designed as a direct celebration of everyday social life,” said Herbert Ndugga, a representative from Uganda Breweries Limited. “It brings people together around four foundational elements: good food, good drinks, live music, and quality beer. Taking the experience to Hoima allows our regional consumers to connect with the brand in their own town, share a table with friends, and enjoy standard festival production.”
Veteran hype man Kats MC kept the excitement high, engaging the crowd, building anticipation between performances alongside the local DJs who maintained continuous music sets across contemporary dancehall, Afrobeats, and local classics, keeping attendees moving between food stations and bar service areas. The Hoima activation serves as one of the regional stops leading up to the final leg of the Obafest series. The tour now heads to Kampala for the festival’s climax, scheduled for November 14th at Coco Beach, Entebbe.
The grand finale will feature expanded culinary vendors, an extended artist lineup, multiple DJ stages, and experiential brand zones.Tickets and access details for the November 14th Kampala climax at Coco Beach will be accessible through official Bell Lager digital channels and partner ticketing outlets.
